Education in Africa for marketers is growing fast, with AMC driving skills, training, and professional development across the continent.
Latest version of the whisky brand’s iconic campaign has just launched in the North American market and will roll out globally in 2026.
African consumers are facing rapid change and many social stressors, resulting in significant changes to buying behaviours.
This year taught the industry that tech like Generative AI can help marketers make smarter decisions. In 2026, the love affair continues.
First outlet is located at a popular shopping mall close to Johannesburg. Launch strategy emphasises low pricing.
Company awaits regulatory approval to sell its Chococam confectionary business to a local investment group after 17 years in the country.
We apply an African lens to the recent World Out of Home Organization Congress held in Mexico City.
The nation is currently one of the lesser lights in African coffee exports, but the 2024/25 marketing season showed positive trends.
Globetrack honoured in London at the International Association for the Measurement and Evaluation of Communication (AMEC) awards.
Market researchers believe it’s not simply bargain hunting. It is a recalibration by consumers of what constitutes value.
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
‘Top Global Consumer Trends’ report for 2026 identifies four trends that highlight crucial shifts in consumer behaviour.
The forum is a premier event that brings together marketing professionals, thought leaders and innovators from across the globe.
If you want to win on the continent as a marketer, don’t just scale. Localise, adapt your strategies and stay close to the consumer.
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