AMC welcomes more French-speaking African countries into the fold
December 2, 2025
Confederation thrilled to have greater representation from Francophone countries as it strives to be a truly Africa-wide organisation.
LATEST news
BCG examines how young consumers are reshaping Africa’s retail future
November 28, 2025
Six-country study finds that younger, more optimistic, consumers will drive a retail revolution across the continent.
Global hotel franchisor unveils plans for expansion into SSA region
November 28, 2025
Choice Hotels International is opening three Kenyan properties in early 2026 and plans at least 15 more in sub-Saharan Africa.
Dentsu Zambia works with heart hospital to raise community awareness
November 27, 2025
Collaboration will use the agency’s marketing capabilities to support meaningful social impact around cardiovascular diseases.
Mars Wrigley ups its investment in Kenyan market to over US$70-million
November 27, 2025
A new production line near Nairobi will produce the Orbit chewing gum brand for SSA and the Extra brand for Arabic-speaking markets.
Retailers must not neglect their in-store offering this Friday
November 26, 2025
While much of the Black Friday focus is online sales, demand for a physical store experience remains strong and may be increasing.
CMOs are still struggling to justify their spending to the CFO
November 26, 2025
CMOs are navigating unprecedented complexity and growing expectations for accountability. But demonstrating ROI isn’t always easy.
Rwanda and Arsenal FC to end their long-running sponsorship deal
November 24, 2025
Announcement concludes an eight-season collaboration that included Visit Rwanda as the club’s first Official Sleeve Partner.
Here’s how consumers react when they feel ‘betrayed’ by a brand
November 24, 2025
Customers react to brand inauthenticity with emotional implications comparable to those of human-to-human betrayal, researchers find.
Our latest issue brings insights and trends to Africa’s marketers
November 24, 2025
Strategic Marketing for Africa, magazine of the African Marketing Confederation, is for deep-thinking industry professionals.
CMOs face a ‘reputation and results’ reckoning in 2026 – report
November 24, 2025
NielsenIQ believes the outlook for chief marketing officers next year will be characterised by efficiency and proving impact.
The ‘vanishing middle’ will be a big concern for marketers in 2026
November 20, 2025
Most believe that ‘middle class’ is effectively meaningless as income stagnates, costs rise and job security is increasingly threatened.
Kenya’s Naivas supermarket chain aims high with ambitious expansion plan
November 20, 2025
The number of stores in Kenya will almost double and the company will also test the waters in neighbouring countries.
Understanding Marketing Trends in Africa
November 20, 2025
Marketing trends in Africa are evolving via digital growth, cultural insights, and data-led strategy, backed by AMC’s research and development.
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