Ethiopia’s marketing professionals elect a new executive board
October 29, 2025
Fana Abay named President as EMPA’s new board brings together voices from every corner of Ethiopia’s marketing landscape.
LATEST news
Do more ‘likes’ necessarily lead to more clicks? Only sometimes
October 29, 2025
The first ‘like’ encourages users to both like and click on ads. However, additional ‘likes’ don’t significantly increase clicks.
Uganda Marketers Society lauds member for Mentor of the Year award
October 28, 2025
UMS’ Director of Ethics and Integrity, Viola Mboneko Rusoke, honoured at Girls 4 Girls Uganda’s annual summit in Kampala.
New $110-million non-alcoholic beverages plant commissioned in Zambia
October 28, 2025
Facility will initially manufacture carbonated drinks, bottled water and energy beverages, boosting export capacity across the region.
Take your marketing career to new heights with the AMC’s short courses
October 28, 2025
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
Daring Louvre heist presents an unexpected marketing opportunity
October 27, 2025
German family-run business suddenly finds itself in the midst of a global media frenzy and decides to seize the moment.
Research highlights how consumers are battling with cost of living
October 27, 2025
African consumers are facing rapid change and many social stressors, resulting in significant changes to buying behaviours.
Walt Disney Company names Rochelle Knock as head of SSA operations
October 27, 2025
Veteran of Multichoice and Yoco will drive the business growth strategy for the region and foster collaboration across the team.
Ad agency VML South Africa makes two senior leadership appointments
October 24, 2025
Danelle Stiles and Insaaf Khan move into new roles as VML embraces ‘big reinvention’ in the wake of significant industry changes.
Africa’s entertainment and media sector is outpacing global growth
October 24, 2025
The convergence of technology, creativity and consumer demand is unlocking new opportunities across the sector, says PwC report.
Why FMCG brands in Africa must tailor strategy, not just translate it
October 23, 2025
If you want to win on the continent as a marketer, don’t just scale. Localise, adapt your strategies and stay close to the consumer.
AI and market-driven disruption are creating new brand champions
October 23, 2025
Interbrand’s global brand rankings for 2025 emphasise that brands leaning solely on familiarity are losing ground to disruptive newcomers.
Zimbabwe’s marketers gather to discuss building resilient brands
October 22, 2025
Annual convention is a timely reminder that adaptability, purpose and innovation are the currencies of brand endurance and relevance.
Congress confirms that OOH is no longer the ‘traditional’ medium
October 22, 2025
We apply an African lens to the recent World Out of Home Organization Congress held in Mexico City.
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