Out now! New issue brings latest insights for Africa’s marketers
October 21, 2025
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
LATEST news
In-person store sales still dominate in luxury goods sector – study
October 21, 2025
Affluent consumers value the human touch and tactile experiences that digital platforms cannot fully replicate, Euromonitor report finds.
How nature’s ‘wow factor’ may curb consumer’s fast-fashion habits
October 20, 2025
Study suggests awe of nature makes people more future-focused and sustainability-minded, leading them to ‘buy less, buy premium’.
PR company Weber Shandwick makes senior Africa appointment
October 20, 2025
Roberta Makhambeni promoted to Senior Vice President: Client Experience and will lead the agency’s public sector practice in Africa.
Nigeria must translate economic improvements into lower food prices
October 17, 2025
Tackling food inflation has to be a priority as food prices are the “biggest tax on the poor” in Nigeria, World Bank warns.
Why don’t CEO’s consult their CMOs more frequently on innovations?
October 17, 2025
Too many CEOs may have a blind spot when it comes to introducing tech innovations: they consult the CTO but not the CMO.
Private brands capturing a growing share of health and beauty market
October 15, 2025
This expansion is an increasing threat to established brands, forcing them to differentiate through trust, quality and emotional connection.
Indian-based hospitality group plans luxury brand expansion in SSA
October 15, 2025
The Taj Hotels luxury brand has announced an expansion strategy aimed at strengthening its footprint across sub-Saharan Africa.
Industry veteran named General Manager of Dentsu Creative Cape Town
October 14, 2025
Samantha Stevens moves into new role after six years with the business in Client Director and Group Account Director positions.
New infrastructure projects set to boost Egypt’s tourism sector
October 14, 2025
Qatar’s investment authority set to unveil multi-billion-dollar tourism development project along the Red Sea coast, near the Gulf of Aqaba.
Research highlights how consumers are battling with cost of living
October 13, 2025
African consumers are facing rapid change and many social stressors, resulting in significant changes to buying behaviours.
California moves to outlaw too-loud advertisements on streaming services
October 13, 2025
An overly loud ad that woke up a sleeping infant has led to a law that puts limits on how loud advertisements on streaming services can be.
L’Oréal Paris’ new brand ambassador for SSA makes fashion runway debut
October 10, 2025
Amamkele Lithemba Qamata joined brand ambassadors from around the world at high-profile public show during Paris Fashion Week.
Why FMCG brands in Africa must tailor strategy, not just translate it
October 10, 2025
If you want to win on the continent as a marketer, don’t just scale. Localise, adapt your strategies and stay close to the consumer.
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