Marketers are not maximising their exhibition return on investment
October 7, 2024
Leverage pre-show, in-exhibition and post-event strategies to capitalise on sales leads and networking, says African exhibition body.
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Report examines challenges and aspirations of young PR professionals
October 7, 2024
Career growth and development, mental health, work-life balance and earnings are all important to industry up-and-comers.
Global music icon Beyoncé stars in new Levi’s advertising campaign
October 4, 2024
This is the first chapter in the campaign, which reinterprets several of the brand’s iconic advertisements from past decades.
Do customers perceive AI-written communications as less authentic?
October 4, 2024
Study finds people are particularly outraged when emotional marketing communications are written by artificial intelligence.
IMM Institute revamps the format of its annual conference and awards
October 3, 2024
Event has also been postponed to March 2025 to extend the nomination period to cover the full 2024 cycle.
AMC’s practical and relevant online courses for real-world scenarios
October 3, 2024
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking from six weeks to 10 months.
Women more likely to choose wine with feminine labels, study finds
October 2, 2024
When designing labels, wine brands should involve more women in the process and pilot test labels for gender cues, researchers suggest.
Study identifies the key challenges facing agency strategists in 2024
October 2, 2024
Proving the value of strategy is even more important in the age of AI. But core skills are under threat.
Marketers are placing the ads where consumers don’t want to see them
October 1, 2024
Advertising budgets are focused on TV and digital. But people are most receptive to ads on less intrusive offline platforms.
Kalay Maistry becomes only African serving on PRCA global board
October 1, 2024
Board of the Public Relations Consultants Association plays a key role in shaping the future of the global PR and communications industry
Time for Africa to control its own narrative and image, delegates told
October 1, 2024
Africa must tell more of its own good stories and tell them better, pleads Executive Director of Africa No Filter.
AMC co-founder Gillian Rusike awarded honorary membership
September 30, 2024
‘Gillian is a remarkable man and marketing professional’, says confederation President in a tribute to former Secretary General.
Excitement as Ghana announced as host of 2025 AMC marketing conference
September 30, 2024
As in past two years, the TICON Africa IT conference will be hosted concurrently with the marketing gathering.
2024 AMC Awards recognise marketing excellence from the continent
September 30, 2024
Glittering awards ceremony in Mombasa recognises top marketing teams and brands for their innovation and excellence.
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