Customer loyalty strategies and practitioners recognised at awards
September 17, 2024
SA loyalty industry is delivering world-class innovation and excellence that exceeds global standards, awards judge says.
LATEST news
English lawmakers to limit junk-food adverts aimed at children
September 16, 2024
News laws are being implemented in 2025 to restrict TV ads before 9pm and ban certain online advertisements altogether.
Influencers: Is the sheriff about to tame the ‘Wild West’?
September 16, 2024
As the influencer industry grows, limited transparency and misleading claims have led to calls for stricter regulation. Is a ‘sheriff’ needed?
Ghana institute hosts its Annual National Marketing Performance Awards
September 13, 2024
David Eduaful and Nana Akua Mensa-Bonsu named Marketing Man and Woman of the Year at glamorous awards event in Accra.
SA-based short-term insurer Santam announces a brand repositioning
September 12, 2024
First step into a new era for the 106-year-old insurer as it unveils a new brand concept, ‘Living in the moment, not in the worry’.
Nigeria’s AXA Mansard appoints Adebola Surakat as new marketing head
September 12, 2024
Highly experienced company executive will leverage her varied industry background in new role as Chief Marketing Officer.
Fast-expanding Egyptian chain sees its desserts blooming in the desert
September 11, 2024
Social media hype and exciting visual presentation drives rapid growth of Egyptian desserts business, B.Laban. First Libyan outlet opens.
Second Chartered Marketer (Africa) programme kicks off in Mombasa
September 11, 2024
Applications for continent’s highest professional marketing designation are open. Two-day orientation coincides with AMC conference
How to harness marketing effectiveness amidst the chaos
September 10, 2024
‘Marketing effectiveness’ should not focus on short-term perspectives like stimulating demand and reducing customer-acquisition costs.
‘Thrift and declutter’ market grows as African consumers struggle
September 10, 2024
Increased reliance on secondhand goods indicates how economic challenges are reshaping consumer behaviour in West and Central Africa.
Personalised dating ads boost revenue for subway train operators
September 9, 2024
In China’s busy underground railway stations, commuters can create their own billboard ads to seek love or wish each other happy birthday.
Broadcaster appoints new corporate affairs and marketing executive
September 9, 2024
Experienced marketing and communications executive, Themba Gwejela, assumes role at the South African Broadcasting Corporation.
How context or flawed human rationality may influence our decisions
September 9, 2024
Sometimes people choose clearly worse options because of how these options are perceived in a given context, researchers find.
More marketers are reducing X advertising spending than ever before
September 9, 2024
Kantar report finds TikTok is again the most innovative advertising publisher, while YouTube is the most trusted platform.
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