Africa’s best marketers and campaigns to be lauded at AMC Awards
September 5, 2024
Submissions sought in several categories, culminating in the Campaign of the Year. Awards form part of the AMC Conference 2024.
LATEST news
Latest news, insights and opinions for Africa’s marketing professionals
September 5, 2024
Issue 2 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Nestlé appoints new MD for East & Horn of Africa, and Greater Zambezi
September 4, 2024
Khaled Ramadan moves from previous role as Commercial Manager for Nestlé Nigeria and now oversees operations in 16 countries.
Two of Africa’s B2B e-commerce pioneers confirm their expected merger
September 3, 2024
Unification of Wasoko and MaxAB builds on growing trade ties between North and East Africa, serving informal retailers in five countries.
Simply Black media agency appoints Stephanie Thomas as first COO
September 3, 2024
Among her responsibilities is enhancing operations and driving consistent adoption of its operating culture across 37 African offices.
‘Happy’ keywords = happier shoppers = better ROI on your adspend
September 2, 2024
How consumers feel impacts what they search for, how sceptical they are, and what they click on, a new US research study finds.
Kantar appoints Chief Commercial Officer for Middle East and Africa
September 2, 2024
Company veteran Manaswita Singh takes on new role focused on deepening relationships with local, regional and multinational clients.
Integrating brands into mobile gaming increases brand choice
August 30, 2024
Incorporating brands into game environments and allowing consumers to view products by playing increases brand choice by 36.6%, study finds.
Huawei brand partners with gold-winning Olympic swimmer Tatjana Smith
August 30, 2024
Her sporting profile and passion for fitness align with brand’s increasing product focus on health and wearable fitness devices.
AMC announces details of second Chartered Marketer (Africa) programme
August 29, 2024
Applications for continent’s highest professional marketing designation are now open. Two-day orientation coincides with Mombasa conference
Nigeria’s Chi Limited makes new corporate communications appointment
August 29, 2024
Toluwalase Bakare brings a decade of experience in both public and private sectors to drinks and snacks company owned by Coca-Cola
Nigeria’s OmniRetail is targeting countries in Francophone Africa
August 28, 2024
B2B e-commerce platform believes the likes of Côte d’Ivoire, Cameroon and Senegal offer better and less volatile growth prospects.
Kenya Breweries appoints Charles Okanya as Acting Marketing Director
August 28, 2024
Currently Head of Consumer Planning at EAB, he is a behavioural researcher with experience in strategy and marketing insight functions.
Study of TikTok influencers emphasises the ‘authenticity’ challenge
August 27, 2024
Canadian academics find that brand-sponsored campaigns are more effective when using smaller creators. But there are exceptions.
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