How a bold strategy saved Kiwi marketing association from extinction
September 27, 2024
Hidebound and losing members. Then came Covid. But New Zealand’s marketing body survived and now thrives.
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Collaborate or risk descent into mediocrity, Asian marketing chief warns
September 26, 2024
President of the Asia Marketing Federation says Africa must start now in reaching out to the world to collaborate and innovate.
Kartajaya suggests Africa’s marketing potential could be topic for new books
September 25, 2024
Marketing author and Philip Kotler collaborator could co-author new books focusing on Africa’s potential, with AMC as a project partner.
Marketing magic in Mombasa as AMC Marketing Forum gets underway
September 25, 2024
Delegates from across Africa and further afield gather in Kenya to discuss ‘Brand Resilience Amidst Economic Uncertainty’.
Key consumer trends that Tanzanian CMOs need to be aligning with
September 20, 2024
Report unpacks the dynamics of the Tanzanian consumer landscape, examining the latest trends, demographics and purchasing behaviours.
Local retail group opens second Nespresso boutique in Côte d’Ivoire
September 20, 2024
Nespresso is a popular brand in the West African country and Prosuma Group says it has sold nine million capsules to date.
Africa’s best marketers and campaigns to be lauded at AMC Awards
September 19, 2024
Today is deadline day for nominations. Awards form part of the AMC Marketing Forum being held in Mombasa, Kenya.
Study shows physical retail resurgence and demand for faster deliveries
September 19, 2024
More balanced shopper activity across online and offline environments in past year. But people want speed and convenience.
Why are Asian consumers so in love with luxury shopping, study asks
September 18, 2024
Asian consumers may exhibit a passion for luxury consumption, while simultaneously endorsing the moral virtues of thriftiness.
Zimbabwe’s marketers honour their peers for exceptional campaigns
September 18, 2024
Marketers Association of Zimbabwe (MAZ) stages glamorous 2024 National Exceptional Marketing Awards event in Harare.
PepsiCo brands making a big push into Democratic Republic of Congo
September 17, 2024
Cola wars in Congo? Two new PepsiCo bottling plants for Kinshasa and Lubumbashi as Angolan-based bottler for Coca-Cola plans own DRC facility.
Customer loyalty strategies and practitioners recognised at awards
September 17, 2024
SA loyalty industry is delivering world-class innovation and excellence that exceeds global standards, awards judge says.
English lawmakers to limit junk-food adverts aimed at children
September 16, 2024
News laws are being implemented in 2025 to restrict TV ads before 9pm and ban certain online advertisements altogether.
Influencers: Is the sheriff about to tame the ‘Wild West’?
September 16, 2024
As the influencer industry grows, limited transparency and misleading claims have led to calls for stricter regulation. Is a ‘sheriff’ needed?
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