Veteran Tolaram exec Girish Sharma takes reins at Guinness Nigeria
October 25, 2024
Appointment follows the formal acquisition of Guinness Nigeria by Tolaram. The brand was previously majority owned by Diageo.
LATEST news
How customer interactions can energise jaded frontline service staff
October 25, 2024
Contrary to the belief that customer interactions are draining, a study shows that these exchanges can rejuvenate service industry workers.
Glimmers of positivity for Nigeria’s battered economy, World Bank says
October 24, 2024
Reforms are creating robust activity in some parts of the service sector, oil output is stable and forex market is improving – report.
Adidas brand is set to partner with English soccer giant Liverpool
October 24, 2024
New deal will put Liverpool on a par with similar sponsorship arrangements involving Manchester City, Arsenal and Chelsea.
Annual MAZ convention examines ‘The Future of Marketing Excellence’
October 23, 2024
Impressive speaker lineup as Zimbabwe’s marketers gather for their association’s 15th annual convention in Victoria Falls.
Whatever happened to Africa’s magical Metaverse?
October 23, 2024
Touted as the next big thing, Africa’s Metaverse mania appears to have died down. Is it yesterday’s news, or quietly evolving?
Vivo Energy Mozambique expands its strategic partnership with Camel Oil
October 22, 2024
Vivo Energy Mozambique expands its strategic partnership with Camel Oil
Morocco’s Terraa combines its B2B and B2C food distribution strategies
October 22, 2024
B2B platform for fruit and vegetable distribution is creating an end-to-end logistics solution for farmers to connect directly with retailers.
Bond shows that ‘regressive nostalgia’ can impact a brand’s future
October 21, 2024
Consumer nostalgia about a brand can be a positive. But it should not inhabit efforts to move with the times and modernise the brand.
Insights and thought leadership for Africa’s marketing professionals
October 21, 2024
Issue 3 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Ghana’s FMCG sector showing signs of recovery as inflation eases
October 18, 2024
Country’s inflation rate has been moderating, and consumers are gradually adjusting to food price increases, latest FMCG Index shows.
Reveal the inner workings of your product to boost buyer trust
October 18, 2024
Research finds that ‘anatomical depictions’ can help companies build customer confidence more efficiently during the product adoption phase.
Displaying good ‘brand ethics’ is no longer enough for consumers
October 17, 2024
People don’t want brands to merely abide by the rules; they want them to genuinely care – beyond fulfilling legal responsibilities
Jaguar Land Rover makes PR and communications appointment for SSA
October 17, 2024
Automotive enthusiast Izak Louw brings extensive experience in marketing, public relations and product management to the role.
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