New managing director of insights agency rose through the ranks
August 15, 2024
Babalwa Donkrag takes up senior management role at KLA in Johannesburg after joining in 2012 as a survey programmer.
LATEST news
Beware the ‘AI’ buzzword: It may actually harm your product sales
August 14, 2024
‘Artificial intelligence’ is a big deal right now. But using it to describe certain products can be bad for business, researchers find.
Global brewers lead an effort to promote West Africa’s fonio grain
August 14, 2024
Carlsberg and Guinness are among the brewing brands collaborating on a project to spotlight the untapped brewing potential of fonio.
PepsiCo SA appoints ‘lifelong learner’ to Chief Marketing Officer role
August 13, 2024
Vilosha Soni is confirmed as CMO for a diverse portfolio of PepsiCo brands. She brings with her extensive FMCG experience.
Cosmetics giant L’Oréal expects its new media agency to make waves
August 13, 2024
Wavemaker to be L’Oréal’s strategic partner for media buying and planning in the Europe, Middle East and Africa regions.
Latest news, insights and opinions for Africa’s marketing professionals
August 12, 2024
Issue 2 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Aleph unveils Pinterest sales partnership for Nigerian and SA markets
August 12, 2024
Company is bringing Pinterest’s digital advertising options to 11 new countries, including key sub-Saharan African markets.
Search is on for South Africa’s marketing and supply chain superstars
August 8, 2024
IMM Institute calls for marketing and supply chain nominations for its prestigious 2024 IMM Excellence Awards.
Widespread disbelief as Musk sues advertisers he claims boycotted X
August 8, 2024
Maverick billionaire believes organisations unlawfully agreed to boycott his platform, thereby losing it billions of dollars in ad revenue.
GroupM announces several key leadership changes for African business
August 7, 2024
Trio of experienced female media industry executives take up senior management roles from beginning of August.
Kenyan PR professional appointed to marketing and communications role
August 6, 2024
Wanjiru Kamotho, a former winner of the ‘Young PR Professional of the Year Award’, named Head of Marketing and Communication at BasiGo.
UK study shows how younger people are moving away from linear TV
August 6, 2024
Broadcast TV remains popular with most people in Britain, but younger audiences have moved to streaming and video-sharing platforms.
Tanzania’s mobile penetration shows a ‘significant rise’ in 2024
August 5, 2024
This connectivity is also enhancing internet penetration. Mobile money adoption, for example, has risen notably.
How to harness marketing effectiveness amidst the chaos
August 5, 2024
‘Marketing effectiveness’ should not focus on short-term perspectives like stimulating demand and reducing customer-acquisition costs.
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