TickTok is Innovative
September 16, 2021
Global marketers think TikTok is an innovative advertising platform, but less trustworthy than many other social platforms.
LATEST news
2021 AMC Relaunch Press Release
September 9, 2021
COVID-19 crisis demands renewed collaboration between african marketing professionals.
Experts Urge End-to-End Brand Solutions
September 8, 2021
Experts at the ADVAN Marketing Masterclass 2021 in Nigeria advocate marketers design end-to-end brand solutions.
Africa’s Retail SMEs Optimistic About Future Growth
September 2, 2021
Confidence levels were highest among retail businesses.
Better Nigerian Infrastructure for TV Commercials
September 2, 2021
Lagos State is creating a better infrastructure for the TV commercials industry
Hybrid Working World in Agencies
September 2, 2021
Creative agencies have had to adjust to new ways of collaborative working.
Covid-Induced Woes
August 26, 2021
Companies need to become more resilient in their supply chain strategies but without sacrificing cost-effectiveness, warn experts.
Why ‘Less’ Can Be ‘More’
August 26, 2021
Oversaturating social media with brand content across many channels may cause your audiences to skip content or ‘unfollow’ you.
‘Value-Conscious’ Consumers May Not Buy on Price
August 26, 2021
While the world’s consumers do want value in these difficult times, that doesn’t mean they buy the lowest-cost item, study finds.
Concept Launches Soon
August 26, 2021
Canadian space-tech company involved in the idea says consumers don’t need to worry about advertising pollution in the cosmos.
Pamro Hold Annual Conference
August 26, 2021
‘Finding Certainty in Uncertain Times Through Measurement’ will be the theme of this year’s three-day conference in October.
Children and Junk Food
August 26, 2021
The ethics of marketing junk food to children has long been debated. New academic research pinpoints the extent of the problem on social media.
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