Two of Africa’s B2B e-commerce pioneers confirm their expected merger
September 3, 2024
Unification of Wasoko and MaxAB builds on growing trade ties between North and East Africa, serving informal retailers in five countries.
LATEST news
Simply Black media agency appoints Stephanie Thomas as first COO
September 3, 2024
Among her responsibilities is enhancing operations and driving consistent adoption of its operating culture across 37 African offices.
‘Happy’ keywords = happier shoppers = better ROI on your adspend
September 2, 2024
How consumers feel impacts what they search for, how sceptical they are, and what they click on, a new US research study finds.
Kantar appoints Chief Commercial Officer for Middle East and Africa
September 2, 2024
Company veteran Manaswita Singh takes on new role focused on deepening relationships with local, regional and multinational clients.
Integrating brands into mobile gaming increases brand choice
August 30, 2024
Incorporating brands into game environments and allowing consumers to view products by playing increases brand choice by 36.6%, study finds.
Huawei brand partners with gold-winning Olympic swimmer Tatjana Smith
August 30, 2024
Her sporting profile and passion for fitness align with brand’s increasing product focus on health and wearable fitness devices.
AMC announces details of second Chartered Marketer (Africa) programme
August 29, 2024
Applications for continent’s highest professional marketing designation are now open. Two-day orientation coincides with Mombasa conference
Nigeria’s Chi Limited makes new corporate communications appointment
August 29, 2024
Toluwalase Bakare brings a decade of experience in both public and private sectors to drinks and snacks company owned by Coca-Cola
Nigeria’s OmniRetail is targeting countries in Francophone Africa
August 28, 2024
B2B e-commerce platform believes the likes of Côte d’Ivoire, Cameroon and Senegal offer better and less volatile growth prospects.
Kenya Breweries appoints Charles Okanya as Acting Marketing Director
August 28, 2024
Currently Head of Consumer Planning at EAB, he is a behavioural researcher with experience in strategy and marketing insight functions.
Study of TikTok influencers emphasises the ‘authenticity’ challenge
August 27, 2024
Canadian academics find that brand-sponsored campaigns are more effective when using smaller creators. But there are exceptions.
IMM Institute unveils plans to help drive entrepreneurial success
August 26, 2024
Aim is to provide an environment in which entrepreneurs and small business owners can network and be guided by other institute members.
Safaricom supporting Kenya’s Paralympians ahead of 2024 Paris Games
August 26, 2024
Sponsorship package provides both cash and in-kind support for the team, including financial literacy and media training.
Marketing-security partnerships must keep customer data secure
August 23, 2024
Despite most CMOs believing such partnerships are vital, about a third of these collaborations are not effective, new report states.
Subscribe Now
Free monthly marketing news, articles, events and publication release notifications.