News Articles – African Marketing Confederation

Key consumer trends that Tanzanian CMOs need to be aligning with

August 2, 2024

Report unpacks the dynamics of the Tanzanian consumer landscape, examining the latest trends, demographics and purchasing behaviours.

Publicis Groupe buys world’s biggest influencer-marketing agency

August 1, 2024

French-based multinational wants to take leadership of influencer marketing and ‘be at the centre of the new media ecosystem’.

African creative to become UK-based worldwide lead on Unilever account

August 1, 2024

Camilla Clerke is to be Ogilvy’s Global Executive Creative Director for Unilever, working on brands such as Dove and Hellmann’s.

Cost of living crisis takes a big bite out of McDonald’s profits

July 31, 2024

Consumers aren’t munching on Big Macs like before, as the business battles higher costs, boycotts and people wanting to spend less for more.

Why vodcasts are every African marketer’s flexible friend

July 31, 2024

Repurposing marketing and social media content is a smart way to maximise digital spend. This flexibility is why vodcasts are taking off in Africa.

Namibian group to end its 27-year franchise agreement with Pick n Pay

July 30, 2024

O&L group plans to strike out on its own in the tightly contested Namibian grocery retail sector once the Pick n Pay notice period ends.

Ipsos South Africa announces appointment of new Chief Growth Officer

July 30, 2024

CX professional Clint Payne joins research and consulting firm, bringing over 20 years of experience in the customer space.

Perceptions of income inequality drive people to buy counterfeit goods

July 29, 2024

Fake goods are not always cheap status symbols. Rather, they are a means of rejecting the exclusive markets and companies that service them.

Betting brand agrees sponsorship deal with top SA soccer competition

July 29, 2024

Premier Soccer League (PSL) gets new title sponsor as broadcaster DStv ends its deal early due to parent company’s financial woes.

AMC announces details of second Chartered Marketer (Africa) programme

July 26, 2024

Applications for continent’s highest professional marketing designation are now open. Two-day orientation coincides with Mombasa conference

Influencers: Is the sheriff about to tame the ‘Wild West’?

July 26, 2024

As the influencer industry grows, limited transparency and misleading claims have led to calls for stricter regulation. Is a ‘sheriff’ needed?

AI: Is it all based on excessive hype and pie-in-the-sky expectations?

July 25, 2024

The marketing industry has embraced the possibilities and opportunities of AI. But some dissenting voices beg to differ.

Samsung ‘flips’ and ‘folds’ everyday London landmarks for campaign