PepsiCo SA appoints ‘lifelong learner’ to Chief Marketing Officer role
August 13, 2024
Vilosha Soni is confirmed as CMO for a diverse portfolio of PepsiCo brands. She brings with her extensive FMCG experience.
LATEST news
Cosmetics giant L’Oréal expects its new media agency to make waves
August 13, 2024
Wavemaker to be L’Oréal’s strategic partner for media buying and planning in the Europe, Middle East and Africa regions.
Latest news, insights and opinions for Africa’s marketing professionals
August 12, 2024
Issue 2 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Aleph unveils Pinterest sales partnership for Nigerian and SA markets
August 12, 2024
Company is bringing Pinterest’s digital advertising options to 11 new countries, including key sub-Saharan African markets.
Search is on for South Africa’s marketing and supply chain superstars
August 8, 2024
IMM Institute calls for marketing and supply chain nominations for its prestigious 2024 IMM Excellence Awards.
Widespread disbelief as Musk sues advertisers he claims boycotted X
August 8, 2024
Maverick billionaire believes organisations unlawfully agreed to boycott his platform, thereby losing it billions of dollars in ad revenue.
GroupM announces several key leadership changes for African business
August 7, 2024
Trio of experienced female media industry executives take up senior management roles from beginning of August.
Kenyan PR professional appointed to marketing and communications role
August 6, 2024
Wanjiru Kamotho, a former winner of the ‘Young PR Professional of the Year Award’, named Head of Marketing and Communication at BasiGo.
UK study shows how younger people are moving away from linear TV
August 6, 2024
Broadcast TV remains popular with most people in Britain, but younger audiences have moved to streaming and video-sharing platforms.
Tanzania’s mobile penetration shows a ‘significant rise’ in 2024
August 5, 2024
This connectivity is also enhancing internet penetration. Mobile money adoption, for example, has risen notably.
How to harness marketing effectiveness amidst the chaos
August 5, 2024
‘Marketing effectiveness’ should not focus on short-term perspectives like stimulating demand and reducing customer-acquisition costs.
Key consumer trends that Tanzanian CMOs need to be aligning with
August 2, 2024
Report unpacks the dynamics of the Tanzanian consumer landscape, examining the latest trends, demographics and purchasing behaviours.
Publicis Groupe buys world’s biggest influencer-marketing agency
August 1, 2024
French-based multinational wants to take leadership of influencer marketing and ‘be at the centre of the new media ecosystem’.
African creative to become UK-based worldwide lead on Unilever account
August 1, 2024
Camilla Clerke is to be Ogilvy’s Global Executive Creative Director for Unilever, working on brands such as Dove and Hellmann’s.
Subscribe Now
Free monthly marketing news, articles, events and publication release notifications.