Safaricom supporting Kenya’s Paralympians ahead of 2024 Paris Games
August 26, 2024
Sponsorship package provides both cash and in-kind support for the team, including financial literacy and media training.
LATEST news
Marketing-security partnerships must keep customer data secure
August 23, 2024
Despite most CMOs believing such partnerships are vital, about a third of these collaborations are not effective, new report states.
Glimmer of good news for Nigeria’s consumers as inflation slows
August 23, 2024
Bureau of Statistics figures for July show a slight easing of inflation. But high food prices mean ordinary people remain under pressure.
The African video-on-demand service and the angry French soccer star
August 22, 2024
Showmax platform teams up with former Manchester United captain Eric Cantona for dramatic TV marketing stunt.
Banking, telecoms and alcohol the big winners in SA brand report
August 22, 2024
FNB and Standard banks come out tops in Kantar 2024 brand valuation study. Vodacom, MTN and Castle beer round out top five.
Why vodcasts are every African marketer’s flexible friend
August 21, 2024
Repurposing marketing and social media content is a smart way to maximise digital spend. This flexibility is why vodcasts are taking off in Africa.
Global alcoholic drinks market declined in 2023 as consumers struggled
August 20, 2024
Total volume declined for only the third time in 15 years, but good news is more demand for non-alcoholic products.
Say goodbye to CSR and rather embrace ‘social profit orientation’
August 20, 2024
Researchers say that making social progress part of an organisation’s central mission generates profit and fosters societal well-being.
PR agency Burson makes three key appointments for its African business
August 19, 2024
Agency was created in January by the merger of PR companies BCW and Hill & Knowlton. New appointees bring wide experience.
Economic environment in Algeria continuing to strengthen, says AfDB
August 19, 2024
Upcoming report by the African Development Bank Group predicts the North African nation’s economy will strengthen by 4% this year.
Uganda’s Silverback Awards are set to take centre stage in November
August 19, 2024
Third edition of the awards unveiled in Kampala by the country’s advertising and marketing bodies, in partnership with the Loeries.
AMC announces details of second Chartered Marketer (Africa) programme
August 19, 2024
Applications for continent’s highest professional marketing designation are now open. Two-day orientation coincides with Mombasa conference
Kenya’s Kilimall eyes growth in Tanzania and other E. African markets
August 15, 2024
E-commerce platform is opening a warehouse in Tanzania and plans further regional growth, followed by expansion elsewhere on the continent.
New managing director of insights agency rose through the ranks
August 15, 2024
Babalwa Donkrag takes up senior management role at KLA in Johannesburg after joining in 2012 as a survey programmer.
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