Cost of living crisis takes a big bite out of McDonald’s profits
July 31, 2024
Consumers aren’t munching on Big Macs like before, as the business battles higher costs, boycotts and people wanting to spend less for more.
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Why vodcasts are every African marketer’s flexible friend
July 31, 2024
Repurposing marketing and social media content is a smart way to maximise digital spend. This flexibility is why vodcasts are taking off in Africa.
Namibian group to end its 27-year franchise agreement with Pick n Pay
July 30, 2024
O&L group plans to strike out on its own in the tightly contested Namibian grocery retail sector once the Pick n Pay notice period ends.
Ipsos South Africa announces appointment of new Chief Growth Officer
July 30, 2024
CX professional Clint Payne joins research and consulting firm, bringing over 20 years of experience in the customer space.
Perceptions of income inequality drive people to buy counterfeit goods
July 29, 2024
Fake goods are not always cheap status symbols. Rather, they are a means of rejecting the exclusive markets and companies that service them.
Betting brand agrees sponsorship deal with top SA soccer competition
July 29, 2024
Premier Soccer League (PSL) gets new title sponsor as broadcaster DStv ends its deal early due to parent company’s financial woes.
AMC announces details of second Chartered Marketer (Africa) programme
July 26, 2024
Applications for continent’s highest professional marketing designation are now open. Two-day orientation coincides with Mombasa conference
Influencers: Is the sheriff about to tame the ‘Wild West’?
July 26, 2024
As the influencer industry grows, limited transparency and misleading claims have led to calls for stricter regulation. Is a ‘sheriff’ needed?
AI: Is it all based on excessive hype and pie-in-the-sky expectations?
July 25, 2024
The marketing industry has embraced the possibilities and opportunities of AI. But some dissenting voices beg to differ.
Samsung ‘flips’ and ‘folds’ everyday London landmarks for campaign
July 25, 2024
Brand campaign promotes new flip-and-fold mobile phone ranges by, among other things, flipping and folding a London Bus and red phone box.
Gritty and uncompromising Paris Olympics brand campaign from Nike
July 24, 2024
Sportswear company brings in top Olympic athletes as it aims to reclaim a reputation for bold, conversation-starting marketing.
Oh crumbs! The four-year third-party cookie saga takes a new turn
July 24, 2024
Since January 2020, Google has been talking of phasing-out cookies on its Chrome browser. Now it has changed its mind – sort of.
APO Group promotes seasoned journalist and PR executive to new role
July 23, 2024
Pan-African communications business appoints Sanchia Temkin as Associate Director to introduce new initiatives and enhance service offerings.
Nigeria’s ‘forgotten’ informal economy to receive more govt. support
July 23, 2024
Minister of Industry, Trade and Investment commits to ‘targeted intervention’ as report into the informal sector is launched in Abuja.
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