Researchers from two US universities – Alabama and Vanderbilt – have published a study in the peer-reviewed Journal of Marketing examining the negative consequences that celebrities and influences incur when they disable social media comments.
South African-based integrated agency, Rapt Group, has announced the appointment of Melanie Campbell as Partner of Group Strategy. The appointment is effective from 1 July.
Diageo aims to create a new model for Guinness by partnering with specialist manufacturing, marketing and distribution conglomerate.
Africa has a growing fascination with basketball, making it attractive to the NBA and its local BAL partner. Brands see the potential too.
Widespread economic anxiety is reshaping consumer behaviour and purchasing patterns, with ‘profound implications’ for FMCG industry.
Technology businesses dominate the top 10 in latest global brand-value ranking, with AI company NVIDIA showing massive growth.
The future of market research lies in leveraging artificial intelligence to complement and enhance traditional methods, says Ipsos expert.
Brands that recognise indigenous African beauty practices, and utilise natural ingredients and techniques, have an advantage.
Carrefour franchise partner in francophone West Africa opens its first Senegalese outlet outside the capital city of Dakar.
Marketing, PR and advertising sectors are using devious tactics, says health expert who co-authored two research papers.
Ogilvy chosen after “a rigorous, yet meticulous process up against several leading contenders in the advertising and communications industry”.
Annual congress in Hong Kong hears that all major regions, including Africa, posted strong growth in 2023, with more to come this year.
Mombasa conference in September is bringing together continent’s top ICT and marketing professionals for a landmark event.
New 90-second spot timed for Euro 24 and Copa America tournaments and features a host of big-name soccer stars.
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