Real Madrid’s brand value up there with likes of Google and Ferrari
July 22, 2024
New report emphasises the immense global power of the Spanish soccer club’s brand. But England’s EPL remains highest-value league.
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Latest news, insights and opinions for Africa’s marketing professionals
July 22, 2024
Issue 2 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
AMC’s practical and relevant online courses for real-world scenarios
July 19, 2024
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking from six weeks to 10 months.
Key consumer trends that Tanzanian CMOs need to be aligning with
July 19, 2024
Report unpacks the dynamics of the Tanzanian consumer landscape, examining the latest trends, demographics and purchasing behaviours.
Survey delves into online shopping habits of South African consumers
July 18, 2024
Clothing and fashion items are the most popular online targets, with takeaway food and groceries just behind.
Indian-based group to sell PepsiCo snacks in Zambia and Zimbabwe
July 18, 2024
Varun Beverages plans to establish plants in both countries in 2025-26 to produce PepsiCo’s Simba Munchiez brand of snacks.
Why vodcasts are every African marketer’s flexible friend
July 17, 2024
Repurposing marketing and social media content is a smart way to maximise digital spend. This flexibility is why vodcasts are taking off in Africa.
Retail displays: Non-implementation is the problem, study finds
July 17, 2024
Researchers embed sensors into in-store displays for real-time reporting of where and how they’re being used – with worrying results.
Africa representative is appointed to global OOH body’s board
July 16, 2024
Top media industry executive Jacques du Preez becomes Director for Africa on the board of the World Out of Home Organization.
Coke’s Paris Olympics brand campaign embraces our differences
July 16, 2024
Ahead of 2024 games, Coca-Cola unveils ‘emotive’ and ‘unifying’ campaign showcasing the power of sport to foster cross-cultural connections.
Influencers: Is the sheriff about to tame the ‘Wild West’?
July 15, 2024
As the influencer industry grows, limited transparency and misleading claims have led to calls for stricter regulation. Is a ‘sheriff’ needed?
Aleph appoints Client Partner Lead for the East Africa region
July 12, 2024
Rachel Karanu brings over 15 years of sales experience to role, where she will work closely with prominent global platforms such as TikTok.
Latest news, insights and opinions for Africa’s marketing professionals
July 12, 2024
Issue 2 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Africa looks set to be a battleground for Chinese EV auto brands
July 11, 2024
Ambitious Chinese electric vehicle companies battling high import tariffs in Europe and the US, are setting their sights on Africa instead.
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