Latest news, insights and opinions for Africa’s marketing professionals
July 12, 2024
Issue 2 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
LATEST news
Africa looks set to be a battleground for Chinese EV auto brands
July 11, 2024
Ambitious Chinese electric vehicle companies battling high import tariffs in Europe and the US, are setting their sights on Africa instead.
Ethiopian marketing body embarks on ambitious membership drive
July 11, 2024
Association is inviting expressions of interest from individuals and corporations as it aims to develop the profession in the country.
Tshifure to head Southern African PR body as its new President
July 10, 2024
Industry veteran brings over 20 years of experience in communications, public affairs, reputation management and stakeholder management.
Why brands need to understand the opportunity presented by rituals
July 10, 2024
Brands should think about how to incorporate small rituals to engage consumers, recommends Harvard Business School professor.
Helping clients avoid Nigeria’s forex woes is now a marketing tactic
July 9, 2024
Businesses serving the high-potential snacks market emphasise local R&D and manufacturing as a way to manage costs and avoid forex exposure.
Study explores whether advertising contributes to people’s happiness
July 9, 2024
Advertising is a positive force when it reduces marketplace uncertainty. But over-emphasising materialism causes problems.
New study throws more light on upcoming Generation Alpha consumers
July 8, 2024
This generation is expected to have the greatest spending power in history, so marketers need to start understanding them more deeply.
CIMG unveils coffee table publication for its Regional Brand Index
July 8, 2024
Publication being made available to ministries and government agencies to support their efforts in marketing Ghana to a wider audience.
Influencers and audiences prefer endorsement deals without restrictions
July 5, 2024
Influencers can be mavericks. But brands that control them too tightly risk their campaign losing authenticity – and audience numbers.
Digital CX agency Rogerwilco makes three new management appointments
July 5, 2024
Creative industry veteran Dallas du Toit headlines incoming trio as agency strengthens its creative management and tech capability.
How a personalisation strategy can help smaller online retailers compete
July 4, 2024
Can smaller single-brand online retailers beat the dominance of the big players such as Amazon? A study finds there are ways.
Heineken appoints new marketing director for its SA operations
July 4, 2024
Ex-South African returns from senior marketing job in Ireland with The Coca-Cola Company to take over at Heineken Beverages.
Noki Noki aims for ‘fast, fast’ expansion in Central African markets
July 3, 2024
Brazzaville-based food and grocery delivery startup has secured foreign funding to help it grow in Kinshasa and various countries in the region.
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