Basketball Africa League a slam dunk for sponsors?
June 14, 2024
Africa has a growing fascination with basketball, making it attractive to the NBA and its local BAL partner. Brands see the potential too.
LATEST news
Nigerians and Ghanaians are most stressed by rising cost of living
June 13, 2024
Widespread economic anxiety is reshaping consumer behaviour and purchasing patterns, with ‘profound implications’ for FMCG industry.
Apple stays top of the brand value tree, with $1-trillion valuation
June 13, 2024
Technology businesses dominate the top 10 in latest global brand-value ranking, with AI company NVIDIA showing massive growth.
AI enhances data analytics, but human touch remains indispensable
June 12, 2024
The future of market research lies in leveraging artificial intelligence to complement and enhance traditional methods, says Ipsos expert.
How the African Beauty trend is creating opportunities for market players
June 12, 2024
Brands that recognise indigenous African beauty practices, and utilise natural ingredients and techniques, have an advantage.
Supeco discount supermarket chain is expanding presence in Senegal
June 11, 2024
Carrefour franchise partner in francophone West Africa opens its first Senegalese outlet outside the capital city of Dakar.
Aussie alcohol and fast-food industries accused of ‘sly’ tactics
June 11, 2024
Marketing, PR and advertising sectors are using devious tactics, says health expert who co-authored two research papers.
Vodacom SA appoints Ogilvy as its new integrated lead partner agency
June 10, 2024
Ogilvy chosen after “a rigorous, yet meticulous process up against several leading contenders in the advertising and communications industry”.
Global spend on OOH advertising has broken 5% barrier for first time
June 10, 2024
Annual congress in Hong Kong hears that all major regions, including Africa, posted strong growth in 2023, with more to come this year.
Convergence of African marketing and technology under the microscope
June 7, 2024
Mombasa conference in September is bringing together continent’s top ICT and marketing professionals for a landmark event.
Adidas launches campaign ahead of soccer events in Europe and America
June 7, 2024
New 90-second spot timed for Euro 24 and Copa America tournaments and features a host of big-name soccer stars.
JCDecaux SA appoints Archie Masebe to the role of Sales Director
June 7, 2024
New appointee brings over two decades of experience in advertising, marketing and communications to new OOH media role.
Latest news, insights and opinions for Africa’s marketing professionals
June 6, 2024
Issue 1 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
‘Simpler is better’ can be a marketing USP – but only sometimes
June 6, 2024
When marketing convinces consumers that a product or service is simple, they are more dissatisfied than usual when things go wrong.
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