AMC’s practical and relevant online courses for real-world scenarios
July 1, 2024
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking from six weeks to 10 months.
LATEST news
As Uganda’s FMCG sector grows, Kantar launches first consumer panel
July 1, 2024
Rising incomes, expanding population and urbanisation have increased client demand for Ugandan FMCG shopper data.
Ghana institute launches its 2024 marketing performance awards
July 1, 2024
Awards create awareness about the relevance of marketing for running successful businesses and promote higher standards of performance.
Porsche remains on track as world’s most valuable luxury brand
July 1, 2024
Maker of iconic luxury sports cars and other performance vehicles saw its brand value rise by 17% over the past year – Brand Finance report.
Authentic Brands Group makes its first senior African appointment
June 27, 2024
Warren Bowers, who has experience with the likes of Adidas and Reebok, becomes General Manager for Africa at Authentic.
Forecourt retailers increasingly important to SA consumer habits
June 27, 2024
Local forecourt retail market remains a growing opportunity, with most fuel retailers expanding their footprint and in-store offerings.
News, insights, strategies and opinions for Africa’s marketers
June 21, 2024
Issue 1 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Serengeti Breweries appoints new Marketing and Innovations Director
June 21, 2024
Henry Esiaba joins SBL team, fresh from holding a senior North American marketing role with Godrej Consumer Products.
Namibia’s tighter visa rules would hamper tourism marketing efforts
June 20, 2024
Tighter entry rules for visitors from 31 countries will harm travel industry’s ability to sell the country to international travellers – warning.
Showing ‘production enjoyment’ lets online sellers charge more
June 20, 2024
Customers using peer-to-peer online marketplaces will pay higher prices if it’s clear that the seller enjoys what they’re creating.
McDonald’s ends trial of order-taking chatbot at its drive-thrus
June 19, 2024
Artificial intelligence project with technology company IBM has been running at multiple restaurant sites in the US.
Why disabling comments is bad news for celebrities and influencers
June 19, 2024
Researchers from two US universities – Alabama and Vanderbilt – have published a study in the peer-reviewed Journal of Marketing examining the negative consequences that celebrities and influences incur when they disable social media comments.
Rapt Group announces new senior group strategy appointment
June 18, 2024
South African-based integrated agency, Rapt Group, has announced the appointment of Melanie Campbell as Partner of Group Strategy. The appointment is effective from 1 July.
Diageo sells its shareholding in Guinness Nigeria to Toleram group
June 14, 2024
Diageo aims to create a new model for Guinness by partnering with specialist manufacturing, marketing and distribution conglomerate.
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