How do consumers make online shopping choices? The mouse tells all
September 19, 2023
What are the key things that people consider before buying online? Researchers find that the computer mouse holds important clues.
LATEST news
Zimbabwe’s Bon Marché spreads its premium-brand wings outside Harare
September 19, 2023
Bon Marché has typically confined itself to the affluent suburbs of Zimbabwe’s capital. Now it has opened in Marondera in Mashonaland East,
Rugby kit debate creates a marketing opportunity for grocery brand
September 18, 2023
As rugby fans liken the SA national team’s alternative kit to the Checkers Sixty60 e-commerce platform, the brand seizes the opportunity.
Adidas signs a kit deal with English Premier League up-and-comers
September 18, 2023
Sports apparel company renews an old partnership with Newcastle United as it further cements its presence in top soccer competitions.
Good growth continues in South Africa’s digital advertising industry
September 15, 2023
Interactive Advertising Bureau study finds internet advertising has reached a new high of 34% of the overall SA advertising market.
Auto giant Ford appoints a new global Chief Marketing Officer
September 15, 2023
Toyota marketing veteran takes over the reins as the automobile industry gets to grips with a range of new challenges.
Are B2B and TikTok perhaps more compatible than marketers expected?
September 14, 2023
By excluding innovative platforms and the content that circulates on them, B2B marketers could be missing out on opportunities.
Proliferation of B2B platforms will boost informal retail in Africa
September 14, 2023
B2C e-commerce on the continent is facing headwinds. But the fast-emerging B2B digital retail platforms may have a bright future.
Insights and in-depth knowledge for African marketing professionals
September 13, 2023
Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Analyse online user reviews of your business and of your competitors
September 13, 2023
Researchers discover how a hotel’s pricing structure and the online reviews it receives can impact consumers’ booking decisions.
Common standards needed for fragmented global marketing profession
September 12, 2023
Given the increasing extent of expectations being placed on them, marketers must also keep upskilling, conference hears.
Neuro-research product claims to be a radio advertising ‘gamechanger’
September 12, 2023
Understanding emotional engagement to adverts is becoming a more important metric to advertisers, media house says.
Communications agency appoints Kgomotso Moalusi as managing partner
September 11, 2023
‘Seasoned communications professional’ joins Eclipse PR after holding various positions at agencies, corporates and public sector bodies.
‘Candid conversations’ to reduce obstacles to African tourism growth
September 11, 2023
2023 AMC Conference hears multiple calls for marketers to collaborate with the AU to build a more enticing Brand Africa proposition.
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