Kenya’s thriving grocery retail sector shows innovation and growth
October 12, 2023
Features that distinguish Kenyan retail from many African markets include supremacy of local products and an ‘incredible’ shopping experience.
LATEST news
Ghana institute names its top marketers at annual performance awards
October 11, 2023
Marketing Man and Woman of the Year 2022 among the awards presented. Best young marketers also honoured.
Call for nominations for South Africa’s top marketing professionals
October 11, 2023
IMM Marketing Excellence Awards will be a key part of the institute’s conference being held in Johannesburg in November.
SA financial services brands rate highly in latest CX index
October 10, 2023
On average, customers are willing to wait no more than 24 hours for complete resolution of their query, study finds.
When topical news stories become a brand-building opportunity
October 10, 2023
The immediacy of social media and the 24-hour news cycle makes newsjacking a viable marketing tactic. But beware of the pitfalls.
African sneaker brands are showing some fancy footwork
October 9, 2023
Can they get a foot in the door and take market share from the big global sneaker names? African brands think they can.
Zimbabwe’s marketing body recognises outstanding marketing efforts
October 9, 2023
Glamorous Harare event hosted by Marketers Association of Zimbabwe (MAZ) honours top individuals and organisations.
In-depth insight and thought leadership for Africa’s marketing professionals
October 6, 2023
Issue 3 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Dentsu study unveils the media trends set to shape 2024 and beyond
October 6, 2023
Generative artificial intelligence takes centre stage, as does the race to monetisation and integrity economics.
Chocolate prices rise worldwide due to cocoa shortage in West Africa
October 5, 2023
Chocolate may be ‘the language of love’, but consumers are not loving the price hikes as cocoa crops in Africa continue to struggle.
There’s a shift in what consumers find memorable on social media
October 5, 2023
Often, the most memorable action a brand can take on social media is simply providing a response, study finds.
AI-powered system measures audience attention and emotional responses
October 4, 2023
Cutting-edge technology is said to accurately assess emotional reactions to brand content in real-time and on a second-by-second basis.
Despite high hopes, growth is stalling for Meta’s Threads platform
October 4, 2023
This year, it will rank second-to-last among social networks in the US, a position that will remain unchanged through to 2025.
Downsides of content marketing your agency isn’t telling you about
October 3, 2023
Agencies will often push content marketing as a way to generate leads and improve brand visibility. But there are pitfalls.
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