Marketing campaigns that do not acknowledge local culture will fail
September 8, 2023
Include local words, humour, clothing, cooking styles and even cooking utensils in campaigns to resonate with consumers, conference told.
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Nigerian-born Alex Okosi moves from EMEA role with YouTube to assume new Africa-wide position with search engine giant.
Marketers can be the glue embracing tech and driving change in Africa
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Conference is told marketing must be indispensable to the business and show value. Marketers cannot wait to be told what to do.
Global marketers prioritising YouTube as an advertising platform
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Kantar study says consumers prefer Amazon as an advertising platform, but marketers think YouTube is the way to go.
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Pan-African marketers gather to hear stellar speaker lineup discuss continent’s still largely untapped opportunities.
Multiple benefits from new rural service station format in Zambia
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Rollout of 25 service stations in rural communities will help local businesses, and improve banking and pharmacy access for residents.
How to start building greater brand trust with your customers
September 5, 2023
Share content of value, put clients front and centre, and revisit which metrics matter on social media, says expert.
Most say the experience is as important as products and services
September 4, 2023
More than 90% of South African consumers in study believe good products and services cannot trump customer service excellence.
Pepsi unveils marketing strategy to celebrate its 125th birthday
September 4, 2023
New logo and packaging design, a pop-up New York City diner, increased content marketing, and new commercials are all part of the fun.
Nestlé still the world’s most valuable food brand, latest study finds
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Company’s ability to meet evolving consumer preferences and stay ahead of trends has been a driving force behind its continued brand growth.
Is gaming the next big thing for African marketers?
September 1, 2023
Gaming – which some experts say commands greater consumer attention than social media and TV combined – holds promise for African marketers.
Amazon and Google the world’s top two ‘culturally resonant’ brands
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Metric goes beyond the transactional, to ‘having a shared perspective of the world and an understanding of the true value the brand provides’.
Global pizza chain to sink its teeth into the East African market
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Papa John’s, which already operates in more than 5,500 outlets in 60 countries, now has Kenya and Uganda in its sights.
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