Tips on how to make your brand the stand-out marketing act of 2024
October 3, 2023
Relationships are still at the core of successful transactions, but marketers must be disruptive and embrace storytelling and social proof.
LATEST news
Ogilvy study says B2B is increasingly using influencer marketing
October 2, 2023
Influencer strategies are gaining prominence among business-to-business brands and outperforming brand-only marketing by 67%.
Pick n Pay CEO quits suddenly as retailer racks up major losses
October 2, 2023
Pieter Boone steps down after a short tenure and is being replaced by Sean Summers, who was CEO until 2007.
Winners and losers in Africa’s pre-owned luxury market revealed
September 29, 2023
Demand for Louis Vuitton and Chanel has declined, study finds. But Balenciaga is on the rise, despite being embroiled in controversy.
How valuable are online product recommendations to consumers?
September 29, 2023
Study sets out to determine how valuable product recommendation systems are to online shoppers, rather than the retailer.
Superstar Rihanna teams up for second time with sportswear icon Puma
September 28, 2023
Singer-songwriter and global sporting brand have a history of launching disruptive fashion takes on sport styles.
Africa’s growing number of young consumers seeking trustworthy brands
September 28, 2023
Digital innovations by businesses on the continent will fail unless they are accompanied by high levels of customer trust, study finds.
Many choose the liberty of joy over the shackles of gloom
September 27, 2023
Wars. Inflation. Infrastructure failure. In spite of difficult times, consumers are making a conscious decision to choose ‘Joy’.
Nigerian OOH regulator signs up to the World Out of Home Organization
September 27, 2023
Department of Outdoor Advertisement & Signage becomes one of 11 new members as WOO’s global membership surges.
Don’t let old lists and bad habits creep into your email campaigns
September 26, 2023
The most effective strategy to boost email results is email list segmentation. Also test each mail beforehand and avoid bombarding people.
Study shows how gambling-related ads are saturating soccer coverage
September 26, 2023
Worryingly, researchers find that 92% of content marketing ads served during one EPL weekend breached key advertising regulations.
Competition watchdog in the UK warns of negative AI consequences
September 22, 2023
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
Few CMOs think their marketing investments position them properly
September 22, 2023
As tougher times bite, only 10% of CMOs believe their marketing investments will enable them to emerge better off than their competitors.
East Africa’s Java House unveils a new outlet concept in Nairobi
September 21, 2023
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
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