Global out-of-home industry body announces it’s heading to Africa
November 1, 2023
WOO’s first in-person forum on the continent has been scheduled for Cape Town in mid-March 2024, following successful 2022 online event.
LATEST news
Black Friday to provide a useful boost for SA’s struggling retailers
October 31, 2023
Consumers not replacing large appliances, but sales of small domestic appliances may enjoy an uptick. Clothing to show biggest gain.
The skills you need to succeed as a marketer in the tech environment
October 31, 2023
While marketing expertise can be transferable across industries, the intricacies of the tech sector demand a distinct set of competencies.
Minister stresses vital role of Malawi’s marketers in growing tourism
October 30, 2023
It is through their creativity and innovative approaches that the country can encourage travellers to explore its wonders, conference hears.
Africa-based Ad Dynamo by Aleph to be part of global rebranding
October 30, 2023
Operations in Nigeria, Kenya, Ghana and South Africa will unite under the Aleph name, as adtech company unifies its range of brands.
Sign up for our online Marketing Short Courses now!
October 27, 2023
AMC’s range of Short Courses is designed to complement the study and career-growth initiatives offered by our member countries.
Dentsu announces appointment of new regional CEO to manage EMEA region
October 27, 2023
Twenty-year company veteran André Andrade has previously overseen Spain, Portugal and sub-Saharan Africa.
Applications open for next Chartered Marketer (Africa) programme
October 26, 2023
CM(A) is the first pan-African professional marketing designation awarded to senior marketers in recognition of their experiences and skills.
Guinness Nigeria changes indicative of an evolving beverage market?
October 26, 2023
Forex challenges and the differing attitudes of younger African drinking-age consumers may be among factors driving new strategy.
In-depth insights and thought leadership for Africa’s marketing professionals
October 25, 2023
Issue 3 2023 of Strategic Marketing for Africa is now available online. Illustration via African Marketing Confederation
How to ensure your corporate newsletter packs a powerful punch
October 25, 2023
Newsletters can be a great way to inform clients and connect with your audience. But have a strategy and don’t leave it all to Chat GPT.
How to make the most of marketing insights with machine learning
October 24, 2023
Use it to make sense of vast amounts of data to better understand buyer behaviour, identify patterns and make more accurate predictions.
New super-cheap smartphone unveiled in Rwanda will benefit marketers
October 24, 2023
Airtel Rwanda has released a 4G smartphone costing the equivalent of only US$16, thanks to heavy discount and support from a US philanthropist.
Reebok refocuses its strategy through tie-up with basketball legend
October 23, 2023
Shaquille O’Neal, former NBA superstar, becomes President of Reebok Basketball and will cultivate relations with athletes and organisations.
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