When topical news stories become a brand-building opportunity
October 23, 2023
The immediacy of social media and the 24-hour news cycle makes newsjacking a viable marketing tactic. But beware of the pitfalls.
LATEST news
Malawi institute publishes latest magazine ahead of 2023 conference
October 20, 2023
Second issue of publication highlights key issues affecting the modern Malawian marketer, including influencer marketing and AI platforms.
WPP announces a global merger of two of its key creative brands
October 20, 2023
Wunderman Thompson and VMLY&R will join forces from next year, forming a new creative giant claimed to be industry’s largest.
Nigeria’s marketing body and Lagos Business School launch partnership
October 19, 2023
President of the NIMN says the strategic agreement is set to enhance the entire business ecosystem and the economy at large.
Amazon confirms South African portal launch is now planned for 2024
October 19, 2023
Long-awaited and much-delayed unveiling will happen next year, although no date has yet been confirmed.
African sneaker brands are showing some fancy footwork
October 18, 2023
Can they get a foot in the door and take market share from the big global sneaker names? African brands think they can.
Rugby’s All Blacks show off-pitch dominance with strongest brand
October 18, 2023
New Zealand’s team is both the most valuable and the strongest brand in world rugby, study finds. SA’s Springboks are lagging.
In-Depth Insights And Thought Leadership for Africa’s Marketing Professionals
October 17, 2023
Issue 3 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Latest Customer Satisfaction Index Report for Ghana’s banks released
October 17, 2023
Second edition of the study surveyed over 5,000 consumer and business customers, with banks urged to act on the results.
Time for Africa’s retailers to refine their Black Friday strategies
October 16, 2023
Felicite Nson comes to the role with an extensive marketing background gained in various markets such as Cameroon, Kenya and Ethiopia.
Top marketer appointed as Guinness Ghana Breweries new Managing Director
October 16, 2023
Felicite Nson comes to the role with an extensive marketing background gained in various markets such as Cameroon, Kenya and Ethiopia.
Latest SA e-commerce grocery player rolls out electric vehicle fleet
October 13, 2023
Spar Group’s home-delivery service is replacing some of its fuel-powered bikes to ‘promote sustainability in the retail sector’.
Is less more? Examining the consumer trend toward minimalist packaging
October 13, 2023
Simple packaging can infer that a product has fewer ingredients and is purer – and therefore justifies a higher price. But not always.
Can AI and chatbots really deliver customer service excellence?
October 12, 2023
Organisations must harness the power of AI to free up their people to do what no robot can do – truly connect with customers.
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