Winners and losers in Africa’s pre-owned luxury market revealed
September 29, 2023
Demand for Louis Vuitton and Chanel has declined, study finds. But Balenciaga is on the rise, despite being embroiled in controversy.
LATEST news
How valuable are online product recommendations to consumers?
September 29, 2023
Study sets out to determine how valuable product recommendation systems are to online shoppers, rather than the retailer.
Superstar Rihanna teams up for second time with sportswear icon Puma
September 28, 2023
Singer-songwriter and global sporting brand have a history of launching disruptive fashion takes on sport styles.
Africa’s growing number of young consumers seeking trustworthy brands
September 28, 2023
Digital innovations by businesses on the continent will fail unless they are accompanied by high levels of customer trust, study finds.
Many choose the liberty of joy over the shackles of gloom
September 27, 2023
Wars. Inflation. Infrastructure failure. In spite of difficult times, consumers are making a conscious decision to choose ‘Joy’.
Nigerian OOH regulator signs up to the World Out of Home Organization
September 27, 2023
Department of Outdoor Advertisement & Signage becomes one of 11 new members as WOO’s global membership surges.
Don’t let old lists and bad habits creep into your email campaigns
September 26, 2023
The most effective strategy to boost email results is email list segmentation. Also test each mail beforehand and avoid bombarding people.
Study shows how gambling-related ads are saturating soccer coverage
September 26, 2023
Worryingly, researchers find that 92% of content marketing ads served during one EPL weekend breached key advertising regulations.
Competition watchdog in the UK warns of negative AI consequences
September 22, 2023
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
Few CMOs think their marketing investments position them properly
September 22, 2023
As tougher times bite, only 10% of CMOs believe their marketing investments will enable them to emerge better off than their competitors.
East Africa’s Java House unveils a new outlet concept in Nairobi
September 21, 2023
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
Instagram’s global advertising revenue likely to outdo rivals in 2024
September 21, 2023
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
Shoprite and Glovo team up in Nigeria for new customer offering
September 20, 2023
Alliance offers a simple, fast and convenient experience for consumers to buy groceries online, with orders being delivered within an hour.
How the ‘benign envy’ of influencers can drive online purchases
September 20, 2023
Consumer must feel that buying the product will somehow elevate them so that they sit more squarely alongside the influencer they follow.
Subscribe Now
Free monthly marketing news, articles, events and publication release notifications.