Instagram’s global advertising revenue likely to outdo rivals in 2024
September 21, 2023
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
LATEST news
Shoprite and Glovo team up in Nigeria for new customer offering
September 20, 2023
Alliance offers a simple, fast and convenient experience for consumers to buy groceries online, with orders being delivered within an hour.
How the ‘benign envy’ of influencers can drive online purchases
September 20, 2023
Consumer must feel that buying the product will somehow elevate them so that they sit more squarely alongside the influencer they follow.
How do consumers make online shopping choices? The mouse tells all
September 19, 2023
What are the key things that people consider before buying online? Researchers find that the computer mouse holds important clues.
Zimbabwe’s Bon Marché spreads its premium-brand wings outside Harare
September 19, 2023
Bon Marché has typically confined itself to the affluent suburbs of Zimbabwe’s capital. Now it has opened in Marondera in Mashonaland East,
Rugby kit debate creates a marketing opportunity for grocery brand
September 18, 2023
As rugby fans liken the SA national team’s alternative kit to the Checkers Sixty60 e-commerce platform, the brand seizes the opportunity.
Adidas signs a kit deal with English Premier League up-and-comers
September 18, 2023
Sports apparel company renews an old partnership with Newcastle United as it further cements its presence in top soccer competitions.
Good growth continues in South Africa’s digital advertising industry
September 15, 2023
Interactive Advertising Bureau study finds internet advertising has reached a new high of 34% of the overall SA advertising market.
Auto giant Ford appoints a new global Chief Marketing Officer
September 15, 2023
Toyota marketing veteran takes over the reins as the automobile industry gets to grips with a range of new challenges.
Are B2B and TikTok perhaps more compatible than marketers expected?
September 14, 2023
By excluding innovative platforms and the content that circulates on them, B2B marketers could be missing out on opportunities.
Proliferation of B2B platforms will boost informal retail in Africa
September 14, 2023
B2C e-commerce on the continent is facing headwinds. But the fast-emerging B2B digital retail platforms may have a bright future.
Insights and in-depth knowledge for African marketing professionals
September 13, 2023
Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Analyse online user reviews of your business and of your competitors
September 13, 2023
Researchers discover how a hotel’s pricing structure and the online reviews it receives can impact consumers’ booking decisions.
Common standards needed for fragmented global marketing profession
September 12, 2023
Given the increasing extent of expectations being placed on them, marketers must also keep upskilling, conference hears.
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