Nigerian marketers discuss profession’s role in nation building

By our News Team | 2023

Top-notch speakers and big turnout for the National Institute of Marketing Nigeria’s annual conference in Abuja.

The National Institute of Marketing Nigeria, a founder member of the African Marketing Confederation (AMC), recently held its annual NIMN Marketing Conference in the city of Abuja.

For 2023, the key theme of the one-day event was the role that marketing and ethics can play in nation building.

AMC Member News

Nigerian marketers gathered in Abuja for the annual NIMN conference. Photo courtesy of NIMN

Lolu Akinwunmi, Group CEO of Prima Garnet Africa, a leading marketing communication group in Nigeria, was the keynote speaker on the theme topic. Akinwunmi is a “respected and accomplished leader in the marketing communication industry, a role model for young professionals, and an inspiration to the marketing communication community in Nigeria”, the NIMN said.

There were also panel discussions on ‘Marketing as a Catalyst in Nation Building’ and ‘The Role of Ethics in Nation Building’.

Expert group of panellists

Among the panellists were Dr Nechi Ezeako and Professor Uchenna Uzo. Dr Ezeako is an esteemed professional with over 30 years of expertise in the consulting, financial services, manufacturing, and not-for-profit sectors. Prof Uzo is Professor of Marketing and Academic Director of the Africa Retail Academy at the Lagos Business School.

At the conference, Prof Uzo also announced a groundbreaking collaboration between Lagos Business School and the NIMN. “This revolutionary partnership is set to transform the landscape for Nigeria’s marketing professionals, empowering them with thought leadership, lifelong learning, and management development opportunities,” he said.

Summing up the 2023 conference in a LinkedIn post, the NIMN said the event “was an absolute blast – filled with excitement, packed sessions, and inspiring industry leaders as panellists”.

The NIMN added: “The discussions revolved around the crucial role of marketing in nation building, sparking new ideas and strategies for driving positive change. But it wasn’t all business – networking opportunities were abundant, fostering connections that will shape the future of marketing.”

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.