A.M.C. MEMBER NEWS

Nigerian marketers discuss profession’s role in nation building

By our News Team | 2023

Top-notch speakers and big turnout for the National Institute of Marketing Nigeria’s annual conference in Abuja.

The National Institute of Marketing Nigeria, a founder member of the African Marketing Confederation (AMC), recently held its annual NIMN Marketing Conference in the city of Abuja.

For 2023, the key theme of the one-day event was the role that marketing and ethics can play in nation building.

Nigerian marketers gathered in Abuja for the annual NIMN conference. Photo courtesy of NIMN

Lolu Akinwunmi, Group CEO of Prima Garnet Africa, a leading marketing communication group in Nigeria, was the keynote speaker on the theme topic. Akinwunmi is a “respected and accomplished leader in the marketing communication industry, a role model for young professionals, and an inspiration to the marketing communication community in Nigeria”, the NIMN said.

There were also panel discussions on ‘Marketing as a Catalyst in Nation Building’ and ‘The Role of Ethics in Nation Building’.

Expert group of panellists

Among the panellists were Dr Nechi Ezeako and Professor Uchenna Uzo. Dr Ezeako is an esteemed professional with over 30 years of expertise in the consulting, financial services, manufacturing, and not-for-profit sectors. Prof Uzo is Professor of Marketing and Academic Director of the Africa Retail Academy at the Lagos Business School.

At the conference, Prof Uzo also announced a groundbreaking collaboration between Lagos Business School and the NIMN. “This revolutionary partnership is set to transform the landscape for Nigeria’s marketing professionals, empowering them with thought leadership, lifelong learning, and management development opportunities,” he said.

Summing up the 2023 conference in a LinkedIn post, the NIMN said the event “was an absolute blast – filled with excitement, packed sessions, and inspiring industry leaders as panellists”.

The NIMN added: “The discussions revolved around the crucial role of marketing in nation building, sparking new ideas and strategies for driving positive change. But it wasn’t all business – networking opportunities were abundant, fostering connections that will shape the future of marketing.”

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