
South African bank penalised by regulator for misleading advertisement
Financial Sector Conduct Authority says fine imposed should remind companies that misleading and false advertising will not be tolerated.
ONLINE SCAMS
By our News Team | 2022
Fraud initiated on social media has shown a remarkable 18-fold increase in the past four years, US consumer watchdog’s latest figures show.
More than one in four people in the US who reported losing money to fraud in 2021 said it started on social media with an advertisement, a post, or a message.
This is according to the Federal Trade Commission (FTC), the government body mandated with protecting America’s consumers.
“In fact, the data suggest that social media was far more profitable to scammers in 2021 than any other method of reaching people,” the FTC says in a statement published on its website.
More than 95,000 people reported about US$770-million in losses to fraud initiated on social media platforms in 2021, a stunning eighteen-fold increase over 2017 reported losses. Reports are up for every age group, but Americans aged 18 to 39 were more than twice as likely as older adults to report losing money to these scams last year.
Photo by Mikhail Nilov from Pexels
For scammers, there’s a lot to like about social media. It’s a low-cost way to reach billions of people from anywhere in the world. It’s easy to manufacture a fake persona, or scammers can hack into an existing profile to get ‘friends’ to con.
Scammers use tools available to online advertisers
There’s also the ability to fine-tune their approach by studying the personal details people share on social media.
“In fact, scammers could easily use the tools available to advertisers on social media platforms to systematically target people with bogus ads based on personal details such as their age, interests, or past purchases,” the FTC warns.
Reports to the organisation show scammers use social media platforms to promote bogus investment opportunities, and even to connect with people directly – as supposed ‘friends’ – to encourage them to invest. People send money, often cryptocurrency, on promises of huge returns, but end up empty handed.[7]
After investment scams, FTC data point to romance scams as the second most profitable fraud on social media. Losses to romance scams have climbed to record highs in recent years. More than a third of people who said they lost money to an online romance scam in 2021 said it began on Facebook or Instagram. These scams often start with a seemingly innocent friend request from a stranger, followed by sweet talk, and then, inevitably, a request for money.
“Together, investment scams, romance scams and online shopping fraud accounted for over 70% of reported losses to social media scams in 2021. But there are many other frauds on social media too, and new ones popping up all the time,” the FTC stated.
Financial Sector Conduct Authority says fine imposed should remind companies that misleading and false advertising will not be tolerated.
Annual CMO Breakfast in Kampala will hear insights from senior HR executive, Gloria Byamugisha, and a panel of business leaders.
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
New legislation in Zambia is helping to establish a supportive environment for creators. But there’s more to be done.
Danish-based brand opens two stores in Casablanca as it launches its long-planned Africa strategy. Another store will open later this year.
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
Why attention is the ultimate currency in a world of endless distractions – and how to make it work for your brand.
The Flipper is an AI-powered phone-case that automatically flips a user’s phone face down when someone says “cheers”.
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
Researchers say the fossil fuel industry is spending big on misleading native ads that mimic credible journalism. But there are remedies.
Seacom has announced the appointment of Mandisa Ntloko-Petersen as its new Group Chief Marketing Officer. Seacom is a private telecommunications company that provides data services, internet bandwidth and ICT infrastructure across Africa – including subsea cables and a continent-wide IP-MPLS network
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.