MARKETING MAGAZINES

Out now! New issue brings latest insights for Africa’s marketers

By our African Marketing Confederation News Team | 2025

The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.

The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is now available online via the AMC website.  

 

Issue 2 2025 is packed with marketing-related news, in-depth features and thought-leadership content from across Africa. This thought-provoking 80-page issue takes in Africa’s bigger picture, examining some of the macro-environments in which Africa’s marketers must operate. Here are some of the highlights. 

 

How to capitalise on Africa’s health and wellness trend 

 

Encouragingly, Africans are ahead of the global curve when it comes to health awareness. A recent Global Trend study shows that 90% of Africans surveyed believe eating well is critical to maintaining good health (as against the global average of 84%), and 92% feel they need to do more to look after themselves physically (compared to only 84% globally). How should the continent’s marketers meet this need?  

Issue 2 2025 of Strategic Marketing for Africa

Issue 2 2025 of Strategic Marketing for Africa

Challenges and opportunities for African marketers  

While some hurdles, such as budget constraints and digital-adoption gaps, are common across developing markets, Africa’s unique cultural, economic, and regulatory environment presents distinct marketing dynamics. There are some challenges, but also immense opportunities for marketers who are tuned-in and far sighted.   

 

Betting now a significant cultural and economic phenomenon 

 

Betting has rapidly emerged as a significant cultural and economic phenomenon across Africa, propelled by the continent’s youthful demographic, expanding internet and smartphone access, and the widespread enthusiasm for sports, particularly soccer. 

 

Kenya’s trends to watch and what it means for CMOs 

 

Kenya’s consumer landscape reflects a shift from crisis response to intentional adaptation. After years of economic pressure and structural change, consumers are spending more strategically, prioritising balance in wellness, embracing digital tools, and expecting real environmental accountability from brands. 

 

Port infrastructure is key to Africa’s enhancing supply chain 

 

While Africa’s supply chain and logistics infrastructure has been notoriously challenging, much is now being done to take advantage of the economic potential of its ports and shipping sector. This will benefit not only coastal countries, but hopefully those in the landlocked hinterland, which face addition challenges in trading with other parts of Africa and the rest of the world. 

 

You will find these stories, and many more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read Issue 2 2025 online here. A Print Edition is also available. 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.