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MEDIA RESEARCH

Pan-African media research body hosts 2021 annual conference

By our News Team | 2021

‘Finding Certainty in Uncertain Times Through Measurement’ will be the theme of this year’s three-day conference in October.

The Pan-African Media Research Organisation (Pamro) – the continent’s industry forum for organisations operating in the media research, measurement and analytical space – is hosting its 22nd annual conference.

Due to ongoing Covid-19 restrictions it will be the second virtual conference and is scheduled to take place over three days, from 26-28 October.

The conference is aimed at all professionals and businesses interested in best practice in the media research industry. This includes research providers, media owners, marketers, brand managers and advertising executives.

According to Pamro, the aim is to facilitate a meaningful exchange of knowledge between the brightest minds in global and African industry thinking.

“This wealth of information comes at a pivotal time where we, as an industry, have had to navigate the challenges of an evolving media landscape as well as the effects of the Covid-19 pandemic and its impact on how we conduct business,” says Sifiso Falala, President of Pamro.

Technology has changed the media landscape

“In addition, advancements in technology have changed the media landscape and consumer behaviour. The goal of Pamro is to harmonise research methodologies, consolidating the most meaningful data available in order for the industry as a whole to benefit from a harmonious and sound methodological approach.”

Falala adds: “We believe that this will ultimately assist in finding certainty in uncertain times through measurement.”

Conference sessions will encompass a variety of formats including panel discussions, case studies, presentation of papers and outcomes from media audience research activities. Topics will range from elevated media practice in Africa, consumer behaviour insights, global media trends and challenges, to research methodologies and strategic recommendations.

The theme of this year’s gathering is ‘Finding Certainty in Uncertain Times Through Measurement’.

“Get a fresh perspective on communicating with your audiences [and] implementing content, marketing, distribution and digital strategy,” concludes Falala.

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Dr Kin Kariisa

Group CEO - Next Media

Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

  • Other current and previous roles played by Dr Kin Kariisa:
  • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
  • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
  • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
  • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
  • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.