
Pre-conference masterclass discusses taking African brands to the world
Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.
AGENCIES
By our African Marketing Confederation News Team | 2025
City says the agency stood out not only for its integrated capabilities, but also for its ‘deep commitment to collaboration’.
Publicis Groupe Africa has been appointed by the City of Cape Town as its full-service communications partner, following a tender process.
Photo by Taryn Elliott from Pexels
The appointment aims to meet the requitements of the South African city for public sector communication that is focused on innovation, collaboration and storytelling.
In a press release, Publicis notes that Cape Town is widely recognised as one of Africa’s most forward-thinking and globally respected cities.
“As a city that welcomes millions of residents, visitors and investors alike, the City of Cape Town understands that clear, compelling communication is essential to strengthening trust, driving participation and enabling progress,” the agency says.
Vibrant and multifaceted communication
Comments Priya Reddy, Director of Communication for the city: “Cape Town is a vibrant and multifaceted city, and our communications must reflect that. We were looking for an agency that could match our energy and ambition, understand our complexity and deliver with creativity and discipline.
“Publicis stood out not only for their integrated capabilities but also for their deep commitment to collaboration. We’re excited to work with a partner that shares our vision and will help bring our stories to life in meaningful ways.”
Jonty Fisher, Senior Vice President at Publicis Groupe Africa, adds: “We’re incredibly honoured to partner with the City of Cape Town, a city with a storied heritage but an innovative, future-fit ambition.
“This partnership gives us the opportunity to apply the full strength of our ‘Power of One’ philosophy, integrating creativity, data and media under one collaborative model. It’s more than a communications contract; it’s a shared mission to inform, uplift and engage more than five million residents and stakeholders.”
Publicis Groupe Africa is the African operation of the global marketing and communications company, Publicis Groupe. It has a network of agencies operating across 36 countries in Africa and offers services in communications, media, production and commerce.

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