Airline body urges African governments to act on opening market access
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
INDUSTRY AWARDS
Record number of entries for this year’s PRISM PR industry awards
By our News Team | 2023
In a world increasingly driven by narratives, the art of storytelling continues to command immense power and influence, organisers believe.
The annual PRISM Awards, which recognise African excellence in public relations and communications, has announced that an unprecedented number of entries – 454 in total, with 380 meeting the stringent qualifying criteria – have been received for 2023.
There has been a steady increase in participation over the past five years, but organisers say the volume and quality of entries this year have exceeded expectations and all previous PRISM records.
“The overwhelming response to this year’s call for entries is a testament to the enduring vibrancy and resilience of our industry. In a world increasingly driven by narratives, the art of storytelling continues to command immense power and influence,” notes Landiwe Manana, Public Relations Institute of Southern Africa (PRISA) General Manager and the PRISM Awards Chairperson.
CAPTION + PHOTO CREDIT:
Illustration courtesy of Pixabay
Acknowledgement of the role played by strategic communications
Manana believes the enthusiasm around the awards reaffirms the vibrant growth in the industry and the society-wide acknowledgement of the crucial role played by strategic communications professionals in a rapidly digitising world.
Bradly Howland, CEO of Alkemi Collective (formerly HWB Communications) and member of the awards Organising Committee, says the campaigns submitted are a reflection of the continuing evolution of the industry, demonstrating an adeptness at weaving narratives that are not just engaging but also strategically aligned.
Howland adds that the awards present a unique opportunity to recognise and celebrate this dynamism, shining a spotlight on practitioners and agencies who are pushing the boundaries and setting new standards of excellence in the PR and communications field.
“We eagerly anticipate unveiling the compelling narratives of their accomplishments and showcasing the proud work of our PR community. Their stories underscore the transformative power of PR and communications, and we’re thrilled to give them the spotlight they deserve,” Manana concludes.
The award ceremony will take place on Friday, 28 July in Johannesburg.
Uganda Tourism Board partners with major European ice hockey league
UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.
Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.