Futures Sport & Entertainment launches an African-based operation
Launch of Futures Africa follows its three-year appointment as Cricket South Africa’s full-service research and analytics partner.
SA Faces Sanctions and Not from America
By our African Marketing Confederation News Team | 2025
In the wake of the levying by the US of 30% tariffs on South African goods, the country is facing the prospect of outright import restrictions – this time from Taiwan.
The South African government recently announced that the Taiwanese mission in Pretoria – the Taipei Liaison Office – would no longer be recognised, and that consular services would be rendered from Johannesburg, which would henceforth be known as a trade office.
Taiwan protested about this, noting that it had been undertaken without consultation. The country’s foreign ministry announced that it would consider countermeasures, including possibly stopping the export of semiconductor chips, where it is a world leader. This would be done, officials said, to “protect national dignity”.
How ‘green scepticism’ reduces intention to buy sustainable products
Scepticism caused by greenwashing doesn’t promote further fact-checking. Instead, consumers disengage from all product-sustainability claims.
Memorial fellowship launched by Ghana’s marketing and ad community
D.A. Twum Jnr Fellowship promotes mentorship, hands-on learning and creative industry exposure for next generation of creative leaders.
How businesses can reduce their risk when modernising packaging
Don’t redesign packaging simply because modernisation is fashionable. Rather modernise when pack likeability has declined.
Nutella’s marketing team seizes the moment to take brand to new heights
Marketers said to be ‘over the moon’ as once-in-a-lifetime branding opportunity floats into view on Artemis II spacecraft.
Fashion and sportswear distributor Hudson Group plans to enter Kenya
Company has operated in Africa for two decades and will leverage its expertise to bring new brands to the Kenyan market.
Researchers question the legitimacy of promoting harmful products
Paper discusses how industries such as tobacco, alcohol, gambling and ultra-processed food have invested heavily in marketing strategies.
How KitKat turned a potential crisis into a public relations opportunity
When more than 400,000 of its chocolate bars were stolen, the brand didn’t go ‘formal’. Instead, it went on a clever PR offensive.
Guinea is next target in Carrefour’s rapid African expansion strategy
French-based supermarket group Carrefour will open its first supermarket in Guinea in partnership with Imperial Group in mid-April 2026.
Beer brand Guinness spotlights African Premier League fans in new campaign
As part of its English Premier League sponsorship, global beer brand Guinness has unveiled a new campaign for its Guinness Foreign Extra Stout.
Africa takes stage from raw supply to brand ownership
Insights from Helen McIntee-Carlisle on Africa’s shift from commodity supply to global brand ownership, powered by AfCFTA, trade access, and innovation.
