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Online search behaviour has changed significantly with the rise of AI. How can African brands adapt to this new marketing landscape?
A.M.C. MEMBER NEWS
By our News Team | 2023
Zuhura Odhiambo heads up new 14-person board at Marketing Society of Kenya. Michael Ogillo is the Vice Chair.
The Marketing Society of Kenya announced the election of new board members, including a new Chairperson and Vice Chair, at its recent annual general meeting held at the Monarch Hotel in Nairobi.
“The new board members bring a wealth of experience and expertise to the organisation and will work to enhance MSK’s profile as the leading professional body for marketers in Kenya,” the society said in a media statement.
MSK’s outgoing Chairperson, Charles Kariuki, addresses members at the AGM. Photo credit: MSK via Facebook
Zuhura Odhiambo is the new Chairperson, while Michael Ogillo takes up the Vice Chair role on the 14-person board.
In her acceptance speech, Odhiambo expressed her gratitude for the confidence shown in her and the new board.
“We are honoured to be entrusted with leading the Marketing Society of Kenya. We will work tirelessly to promote the marketing profession and contribute to the growth and development of the marketing industry in Kenya,” she said.
She added in a social media post: “It is truly a privilege to have the opportunity to serve and lead such a talented group of professionals.
Ongoing technological advancements will shape marketing’s future
“Since I know the future of marketing is likely to be shaped by ongoing technological advancements and evolving consumer expectations, we must be dynamic and adaptive in order to keep pace with the changing demands of our clients and customers.”
Odhiambo is the Founder and CEO of New Revenue Solutions Africa, a through-the-line agency based in Nairobi.
She has extensive practical experience in business and commercial development, and describes herself as “an expert in leveraging data analysis to develop strategies focusing on new revenue streams for local and international organisations”.
Ogillo, the new Vice Chair, is General Manager for Marketing and Corporate Communication at the Jomo Kenyatta Foundation. The foundation is a strategic parastatal charged with the provision of educational materials.
MSK has also paid tribute to outgoing Chairperson, Charles Kariuki, who becomes an Ex officio member.
“We express our sincere gratitude for your unwavering dedication, remarkable contributions, and valuable insights during your tenure,” the society said in a social media post.
“Your leadership and commitment have been instrumental in shaping MSK. We wish you all the best in your future endeavours.”
The newly elected board members are:
Corporate Member Representative
Full Member Representative
Associate Member Representative
Student Member Representative
The Marketing Society of Kenya is a founder member of the African Marketing Confederation.

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