Airline body urges African governments to act on opening market access
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
SUCCESSFUL WEBINARS
Thorough planning and good marketing create winning webinars
By our News Team | 2022
Tips to help ensure your webinars run smoothly and are in keeping with the image you want to portray to the market.
Although business travel and event attendance are on the rise in Africa as Covid-19 becomes less of a factor, the increased acceptance of webinars as a business and marketing tool seems set to stay.
The team at DMNews, an international marketing industry news website, recently put together their best tips for creating a successful webinar. The following are among the key points.
1. Stick to the schedule
It exhibits effective project management and respects and values your audience’s time. When communicating, include the webinar’s schedule, time, date and link.
In addition, share the agenda well in advance. Having a plan will help attendees manage their time and workload. Start and end on time.
Photo by Rodnae Productions from Pexels
2. Hire a speaker
An excellent strategy to ensure your webinar is truly beneficial to your company is to outsource professional speakers.
It’s not always optimal to have a team member deliver the webinar. You’ll be busy hosting the webinar and taking notes. Therefore, don’t try to present the content as well.
Beyond their subject expertise, experienced speakers can educate and engage their online audience, no matter how large. They’ve worked hard on their communication skills and will shine when addressing questions during the Q&A portion.
3. Market your webinar
If nobody knows about it, nobody will show up.
It’s no surprise that 57 percent of webinar attendees come by email, as 88 percent of remote employees do. However, one email won’t suffice to reach your entire potential audience. Plan to send multiple invitations, albeit spaced out.
While most registrants will sign up the week before your webinar, early marketing is still advised, as almost a quarter of your potential audience will likely sign up over two weeks in advance.
But don’t let up with your marketing until the end, as around 25% of sign-ups occur on the day of the webinar.
Read the full article here: https://www.dmnews.com/webinar-hosting-tips/
Uganda Tourism Board partners with major European ice hockey league
UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.
Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.