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SUCCESSFUL WEBINARS

Thorough planning and good marketing create winning webinars

By our News Team | 2022

Tips to help ensure your webinars run smoothly and are in keeping with the image you want to portray to the market.

Although business travel and event attendance are on the rise in Africa as Covid-19 becomes less of a factor, the increased acceptance of webinars as a business and marketing tool seems set to stay.

The team at DMNews, an international marketing industry news website, recently put together their best tips for creating a successful webinar. The following are among the key points.

1. Stick to the schedule

It exhibits effective project management and respects and values your audience’s time. When communicating, include the webinar’s schedule, time, date and link. 

In addition, share the agenda well in advance. Having a plan will help attendees manage their time and workload. Start and end on time.

Successful Webinars

Photo by Rodnae Productions from Pexels

2. Hire a speaker

An excellent strategy to ensure your webinar is truly beneficial to your company is to outsource professional speakers.

It’s not always optimal to have a team member deliver the webinar. You’ll be busy hosting the webinar and taking notes. Therefore, don’t try to present the content as well.

Beyond their subject expertise, experienced speakers can educate and engage their online audience, no matter how large. They’ve worked hard on their communication skills and will shine when addressing questions during the Q&A portion.

3. Market your webinar

If nobody knows about it, nobody will show up.

It’s no surprise that 57 percent of webinar attendees come by email, as 88 percent of remote employees do. However, one email won’t suffice to reach your entire potential audience. Plan to send multiple invitations, albeit spaced out.

While most registrants will sign up the week before your webinar, early marketing is still advised, as almost a quarter of your potential audience will likely sign up over two weeks in advance. 

But don’t let up with your marketing until the end, as around 25% of sign-ups occur on the day of the webinar. 

Read the full article here: https://www.dmnews.com/webinar-hosting-tips/

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