The ‘magic sauce’ that will define the top brands of tomorrow
Top brands of the future will not be focused on the products they sell, but rather on serving an ecosystem of stakeholder needs.
Branding
The ‘magic sauce’ that will define the top brands of tomorrow
Top brands of the future will not be focused on the products they sell, but rather on serving an ecosystem of stakeholder needs.
Brands that exude warmth will hit the mark with lonely consumers
As the problem of loneliness increases around the world, marketers and brand strategists must find ways to portray their brand as ‘warm’.
Chooze yor brand name very carefully to avoid alienating consumers
Study finds that using unusual spellings for a brand name to make it seem cool and trendy could backfire – and make it appear less sincere.
Marketing Challenges
Study finds Britain’s marketers want improved data optimisation and feel pressured about how to react to the spiralling cost of living.
Brand Building
Demonstrating passion and creating a brand that you would want to buy from are important points to help create authentic engagement.
Branding
Time is right to adopt a modern and contemporary new look as the brand embarks on the most exciting chapter in its history, CEO says.
Personal Branding
He made Tesla a household name. But a tangled private life, provocative comments and the Twitter no-deal may be taking a toll on the brand.
Brand Values
Global tech giant is on track to become the world’s first brand to reach a valuation of one-trillion US dollars.
Coca-Cola is Still the World’s Most Valuable
Like the entire beverage industry worldwide, Coke has had a tough year. But it remains the top brand in its category.
