Branding

Marketing Challenges

Study finds Britain’s marketers want improved data optimisation and feel pressured about how to react to the spiralling cost of living.

Demonstrating passion and creating a brand that you would want to buy from are important points to help create authentic engagement.

Time is right to adopt a modern and contemporary new look as the brand embarks on the most exciting chapter in its history, CEO says.

He made Tesla a household name. But a tangled private life, provocative comments and the Twitter no-deal may be taking a toll on the brand.

Global tech giant is on track to become the world’s first brand to reach a valuation of one-trillion US dollars.

Like the entire beverage industry worldwide, Coke has had a tough year. But it remains the top brand in its category.