Formula 1 motor racing’s return to Africa after more than three decades will give Rwanda a high-profile platform to strengthen its international image.
F1’s return to Africa gives Rwanda a powerful nation-branding platform Read More »
Marketers said to be ‘over the moon’ as once-in-a-lifetime branding opportunity floats into view on Artemis II spacecraft.
Nutella’s marketing team seizes the moment to take brand to new heights Read More »
As part of a sponsorship partnership with the Hollywood actor’s electric powerboat racing team, Angola will receive global brand exposure.
Will Smith helps Angolan tourism to step onto the world stage Read More »
A small on-screen moment, but a significant cultural nod to one of the country’s most recognisable agricultural exports, industry body says.
Brand boost for SA’s Rooibos tea in global Apple TV+ hit series Read More »
When a brand starts to accept and even adopt a nickname given by consumers, it makes the brand seem less powerful, researchers find.
Brand nicknames: Great for consumers, bad for brand strategies Read More »
Interbrand study says lack of growth mindset, weaker brand leadership and poor forecasting are among the key reasons.
‘Best Global Brands Report 2023’ finds that brand growth is slowing Read More »
Time is right to adopt a modern and contemporary new look as the brand embarks on the most exciting chapter in its history, CEO says.
