Media Research
Elevating Media Measurement and Evaluation in a Resilient Africa will be the theme of Pamro’s 2022 event being staged in Cape Town.
Media Research
Media Landscape
Mobile phones remain the biggest disruptor and provide the greatest opportunity, but radio shows an increase in station numbers.
Media Measurement
Is this a new dawn for the media measurement industry, where traditional TV measurement is being challenged by new consumer viewing habits?
Media research
Annual event goes online-only due to Covid, but still attracts more than 4 000 African and overseas delegates.
Advertising measurement
Global research giant Nielsen has revealed plans to launch an industry-wide Impressions-First Initiative next year.
Pamro Hold Annual Conference
‘Finding Certainty in Uncertain Times Through Measurement’ will be the theme of this year’s three-day conference in October.
