MOBILE CONNECTIVITY

Tanzania’s mobile penetration shows a ‘significant rise’ in 2024

By our African Marketing Confederation News Team | 2024

This connectivity is also enhancing internet penetration. Mobile money adoption, for example, has risen notably.

In 2024, mobile penetration in Tanzania has increased and there are approximately 67.7–million mobile connections – accounted for 99% of the total population.

Photo: Neil Palmer for CIAT, via Wikimedia Commons

This marks a significant rise from the previous year, when there were 57.42-million mobile connections, amounting to 86.4% of the population. 

 

However, accurately assessing mobile penetration remains challenging due to the prevalence of multiple-SIM usage, as highlighted in the ‘Mobile Phone and App Usage in Africa Survey’. 

 

Importantly, mobile connectivity enables greater internet penetration. Mobile technology, including services like Vodacom’s M-Pesa and Tigo Pesa, has revolutionised the finance, education and healthcare sectors.  

 

Tanzania positioned to harness benefits of Fourth Industrial Revolution 

 

In a blog post published last week, Newton Adika, Digital Marketing Specialist at market research firm Geopoll, says this means Tanzania is well-positioned to harness the benefits of the Fourth Industrial Revolution for inclusive growth and sustainable development. 

 

The growing tech startup ecosystem, supported by incubators and accelerators, drives economic development and job creation. 

 

“Industry reports show that Tanzania has experienced a significant increase in mobile internet adoption in recent years,” Adika writes in the blog post. 

 

“As of February 2024, approximately 81% of mobile connections in Tanzania were broadband, ranging from 3G to 5G. This represents an increase from 60% in the previous year, indicating a continuing upward trend.” 

 

Looking specifically at the mobile banking sector, Adika says mobile money adoption in Tanzania increased from 60% in 2017 to 72% in 2023, according to the ‘FinScope Tanzania 2023’ report. 

 

However, the country is still trailing behind regional neighbours such as Kenya and Uganda in adopting mobile money for airtime purchases, for example. 

 

You can read the full blog post here.

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Rozanne
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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.