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Utah is the first state to heavily curb minors’ access to social media, but others may follow with even stricter laws.
REWARDED ADVERTISING
By our News Team | 2021
Millennials are using their mobile phones more than ever and rewarded ads are overwhelmingly their favourite type of mobile ad.
Mobile advertising, market research and app-monetisation solutions are driving growth while rewarding mobile users. Now that’s a win-win.
Two thirds (64%) of Millennials in the US report spending more time on their mobiles over the past year. This comes as the pandemic drove them to use their devices for everything from gaming to shopping and entertainment A report from mobile advertising and app-monetisation business Tapjoy was based on a survey of 5,000 Millennial consumers.
Tapjoy is seeking to revolutionise the mobile advertising and app-monetisation industry. It works with advertisers to help them reach their ideal mobile audience through rewarded video ads and its offerwall. An offerwall is a proven way to monetise mobile apps’ non-spending users by rewarding them for engaging with ads on their own terms. It works with publishers to help them acquire new users and monetise their mobile apps.
What do Tapjoy’s findings say about Millennials?
Photo by Kaysha @ Unsplash
Source: Tapjoy
Utah is the first state to heavily curb minors’ access to social media, but others may follow with even stricter laws.
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