Want to reach a millennial? Use a rewarded ad

By our News Team | 2021

Millennials are using their mobile phones more than ever and rewarded ads are overwhelmingly their favourite type of mobile ad.

Mobile advertising, market research and app-monetisation solutions are driving growth while rewarding mobile users. Now that’s a win-win. 

Two thirds (64%) of Millennials in the US report spending more time on their mobiles over the past year. This comes as the pandemic drove them to use their devices for everything from gaming to shopping and entertainment A report from mobile advertising and app-monetisation business Tapjoy was based on a survey of 5,000 Millennial consumers.

Tapjoy is seeking to revolutionise the mobile advertising and app-monetisation industry. It works with advertisers to help them reach their ideal mobile audience through rewarded video ads and its offerwall. An offerwall is a proven way to monetise mobile apps’ non-spending users by rewarding them for engaging with ads on their own terms. It works with publishers to help them acquire new users and monetise their mobile apps.

What do Tapjoy’s findings say about Millennials?

Rewarded advertising

Photo by Kaysha @ Unsplash

  • Eighty-six percent use their smartphones for gaming, far more than those who play games on consoles/handhelds (37%) and PCs (27%). The ongoing pandemic intensified these habits.
  • Nearly three-quarters played more mobile games as a result of the pandemic. And 59% downloaded new gaming apps. In addition, 60% said they plan to continue playing more mobile games.
  • Over half shopped more on mobile over the last year and plan to continue, with entertainment, to-go food, apparel and beauty/hygiene among their top shopping categories. 
  • Millennials overwhelmingly prefer shopping on mobile to desktop and brick-and-mortar shops. In fact, 80% say they make mobile purchases often, while 73% shop on mobile one to four times a week.
  • Fifty-eight percent said they prefer rewarded ads over other types, compared to banner ads (12%) and social media ads (10%). 
  • Sixty-three percent say they enjoy using offerwalls and their number one reason for making purchases through mobile ads is to receive in-game rewards. They’re most likely to engage with surveys, though they also like videos and free trials.


Source: Tapjoy

Dr Kin Kariisa

Group CEO - Next Media

Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

  • Other current and previous roles played by Dr Kin Kariisa:
  • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
  • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
  • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
  • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
  • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.