While marketers in many countries are worried about a recession, there is also optimism regarding the business climate and marketing budgets.
United Nations calls in world’s top PR talent to tackle climate crisis
By our News Team | 2023
International Communications Consultancy Organisation, with more than 3 000 agency members in 82 countries, to use its combined expertise.
The United Nations has pulled in the might of the international public relations industry to help take on the climate crisis and tackle persistent communications challenges.
The United Nations Development Programme recently signed an MoU with the International Communications Consultancy Organisation (ICCO), the global membership body for PR agencies around the world. It has over 3 000 agency members across 82 countries.
A meeting of the International Communications Consultancy Organisation and the United Nations Development Programme in Warsaw, Poland. Photo credit: UN
This new partnership is being headlined by the creation of a special climate communications task force spearheaded by Chris Pratt, a member of the Climate Communication Group of the PRCA (the United Kingdom Public Relations and Communications Association).
Pratt is working with Boaz Paldi, Chief Creative Officer for the United Nations Development Programme.
According to a media statement, the task force will seek to draw on some of the world’s best climate communicators and PR strategists to drive a series of campaigns in the pursuit of mobilising action across several key global markets.
A significant signal of intent
ICCO says it will unveil new members of the task force in the coming weeks. The partnership is a significant signal of intent from the United Nations Development Programme to draw on the skills and know-how of creative PR professionals to deliver impactful messages on climate change to communities around the world.
“Climate change is one of the most critical global issues of our time, and we believe it’s an issue for our industry to solve,” says Grzegorz Szczepanski, President of the International Communications Consultancy Organisation.
“[We have] long supported the Sustainable Development Goals and recognise the significance of their work. Their important messages need to influence people across a vast array of geographies and demographics.”
“This partnership is a significant recognition from the United Nations Development Programme of the central role PR and communications expertise will play in achieving their goals.
“In turn, it is a recognition from ICCO members of the power we have to cause real change. We are proud to support this cause,” adds Szczepanski.
US industry body warns marketers to be vigilant as programmatic media is ‘complex’ and ‘can be non-transparent’.
Dentsu says big events like the Euro 2024 soccer finals and US presidential election will help to push up spending.
Look for transparency, check results of previous projects, and request an air-tight scope of partnership, advises industry expert.
AMC’s range of Short Courses is designed to complement the study and career-growth initiatives offered by our member countries.
More people also took advantage of deals to buy everyday items, rather than spending on big-ticket luxury goods.
Bath and body well-being brand creates a 3m-high candle and lights it in a busy Christmas shopping precinct to encourage people to ‘reset’.
Data from 2008 recession indicates that, in another recession, the amount spent on higher-priced Fair Trade goods may actually increase.
Interbrand study says lack of growth mindset, weaker brand leadership and poor forecasting are among the key reasons.
Tlali Taoana has experience in strategy, marketing and executive roles, and will expand the capabilities of the business.
AMC President flies the flag at the World Marketing Forum in Thailand, then welcomes Tunisia as the confederation’s 11th member.