Retailer Massmart makes senior marketing leadership appointment
Charmagne Mazhindu becomes Vice-President of Marketing for Wallmart-owned group that includes major brands such as Makro and Builders.
MARKETING RESEARCH
Webinar will unpack three years of data on consumption patterns
By our African Marketing Confederation News Team | 2024
Latest Marketing All Product Survey data for SA provides invaluable insights into consumer media, product consumption and spending shifts.
The Marketing Research Foundation of South Africa is hosting a webinar for the local marketing and advertising industry on 1 February to unpack the latest Marketing All Product Survey (MAPS) data released in December 2023.
Insights from the survey show that interesting consumer product consumption and spending patterns are emerging.
“The three continuous years of data – from July 2020 to June 2023 with over 60 000 respondents – has provided invaluable insights into consumer media, product consumption and spending patterns,” says Johann Koster, CEO of the Marketing Research Foundation.
The webinar will include MAPS demographics, the economic environment that South Africa finds itself in, the current media landscape, and consumer product consumption and spending patterns.
Some interesting findings in the data include TikTok growing by 531% over the past three years, while print media is showing some stability following sharp declines during the pandemic.
Photo by RF Studio from Pexels
Television has been severely affected by load shedding and the government’s digital-migration programme, and saw an overall decline of 22%. Some TV channels, however, bucked this trend and experienced growth during this challenging time.
Upsurge in online activities and e-commerce
There has been a continued upsurge in online activities and e-commerce, while social media and content-streaming services continue to show strong growth.
“The three-year period under review presented extraordinary challenges for consumers – ranging from the pandemic, economic and cost-of-living challenges, to load shedding and water-supply interruptions,” the Marketing Research Foundation says in a statement.
“These challenges forced consumers to adapt and change their behaviour, and the Marketing All Product Survey data provides invaluable insights into these behavioural shifts.
“While the average monthly spend on groceries and toiletries have remained fairly stable throughout this period, it should be seen in the context of rising inflation, which meant that the average grocery basket got smaller.
“Brand loyalty for groceries and toiletries have also declined, while cosmetics saw the opposite trend.”
Interested members of the marketing and advertising industry can join the webinar on 1 February here.
Coke campaign encourages sharing meals and better work-life balance
The Coca Cola Company has unveiled a new global Coke campaign called ‘The World Will Wait’ that’s aimed at Gen Z and Millennial audiences.
Morocco’s Tanger Med port reinforces its global logistics significance
The port sits on one of the world’s busiest shipping routes and is showing steady growth as a major logistics hub.
Brand gives grumpy motorists facing a parking fine reason to smile
Your car’s been wheel clamped and you must pay a fine to get it released. Irish brand Paddy Power somehow turned it into a moment of fun.
Publicis Groupe Africa appoints Jarred Trembath to lead Influential
He brings extensive professional experience spanning media strategy, activation and content management to new role.
IAB discusses the problem with AI visibility measurement tools
New standardised set of measurement guidelines released for tracking brand and publisher visibility in AI-powered search platforms.
Ethiopia’s marketers discuss the changing world of digital advertising
Ethiopian Marketing Professionals Association hosts Addis Ababa event discussing artificial intelligence and its impact.
Egyptian confectionary company rolls out its African export strategy
MO Group identifies South Africa, Somalia, Côte d’Ivoire, Senegal and Madagascar as target markets under its African expansion plan.
AMC Conference: Exploring the Influence of AI and Afcfta on African Marketing
Discover announced speakers and essential news for the upcoming AMC Conference. Delegate payments are now live – read the latest articles and register.
PRCA Africa NextGen announces Lerato Motloung as its new Chair
Body for emerging public relations and communications professionals across Africa also has a new Vice Chair and committee member.
More improvements for vital Port of Maputo regional trade gateway
Aim is to create a smarter, more connected and efficient port ecosystem that will make Maputo a strategic gateway for trade.
