
Competition watchdog in the UK warns of negative AI consequences
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
MOBILE TECHNOLOGY
By our News Team | 2021
It has more than 2.5-billion active global users – and many people in Africa across all ages and income brackets use it as their primary communication method. In Africa, many businesses prefer it to email as a reliable communication channel.
The WhatsApp Business API helps businesses to create a more significant impact on customer satisfaction. It improves brand reach and message deliverability rates. It enables secure conversations with customers, increasing conversions and assisting with achieving critical business goals.
WhatsApp can be used in various scenarios, such as appointment reminders, shipping alerts, order notifications, product demonstration videos, verification codes, boarding passes, and two-way customer surveys and support messages.
If employed correctly, chat applications can elevate business communications. In WhatsApp’s case, it can drive customer engagement with private, real-time business-to-consumer conversations delivered on demand and on a real-time basis.
Understanding the data
Yet an omnichannel strategy is not just about adding new channels. It needs to involve understanding the data and also which channel would yield the best results. A reputable technology provider understands the nuances of the data. This, too, is essential in driving meaningful insights to enhance business capabilities and competitive advantage.
Omnichannel experiences are redefining the customer journey and offering businesses and consumers better, more intuitive ways of engaging. However, the implementation of AI in data analytics to feed omnichannel is extremely important to make the most of such implementations.The right technology partner is thus an essential step to maximising WhatsApp and any other channel that a business may wish to use to connect with its customers, suppliers and other partners.
Source: AlphaCodes and own reporting
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
As tougher times bite, only 10% of CMOs believe their marketing investments will enable them to emerge better off than their competitors.
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
Alliance offers a simple, fast and convenient experience for consumers to buy groceries online, with orders being delivered within an hour.
Consumer must feel that buying the product will somehow elevate them so that they sit more squarely alongside the influencer they follow.
What are the key things that people consider before buying online? Researchers find that the computer mouse holds important clues.
Bon Marché has typically confined itself to the affluent suburbs of Zimbabwe’s capital. Now it has opened in Marondera in Mashonaland East,
As rugby fans liken the SA national team’s alternative kit to the Checkers Sixty60 e-commerce platform, the brand seizes the opportunity.
Sports apparel company renews an old partnership with Newcastle United as it further cements its presence in top soccer competitions.
Interactive Advertising Bureau study finds internet advertising has reached a new high of 34% of the overall SA advertising market.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.