A.M.C. MEMBER NEWS

Zimbabwe’s marketers discuss the business outlook for the year ahead

By our African Marketing Confederation News Team | 2025

The Marketers Association of Zimbabwe (MAZ) is set to host its highly anticipated 2025 Business Review Conference on Thursday, 20 February at the prestigious Hyatt Regency, Harare (formerly The Meikles).  

This event will bring together industry leaders, marketing professionals, and decision-makers for an in-depth discussion on the trends and challenges that will shape Zimbabwe’s business environment in 2025.

Photo by Katrien Grevendonck from Pexels

Under the theme ‘Shifting Paradigms in 2025’, the conference will explore key economic, media, advertising, and marketing landscapes, providing valuable insights for businesses looking to adapt and thrive in the coming year. 

 

The 2025 Business Review Conference will feature a series of panel discussions on critical areas that are expected to shape the business world in 2025. It opens with an analysis of the 2025 Economic Outlook, where experts will analyse the expected economic conditions, key challenges, and emerging opportunities for businesses in Zimbabwe.  

 

Examine how companies can respond 

 

Following this, the 2025 Business Landscape and Marketing Responses session will examine how companies can respond to these economic shifts through innovative marketing strategies and business practices. These main sessions are designed to equip attendees with the knowledge they need to succeed in an evolving marketplace. 

 

In addition to these major sessions, the conference will also feature specialised panel discussions on key industry topics – including the 2025 Media Landscape, 2025 Advertising Landscape, 2025 Marketing Landscape, and 2025 Events and Exhibitions Landscape.  

 

Each panel will be led by experts in the respective fields, providing attendees with a deep understanding of how these sectors are expected to evolve in 2025. The insights shared during these sessions will help businesses develop strategies to navigate the shifting dynamics within the media, advertising, marketing, and events industries. 

 

Among the presenters and panellists are economist Persistence Gwanyanya, CEO of Bullion Group International and a member of the RBZ Monetary Policy Committee; Rohit Alagh, Director, Sales & Strategy for APAC, Middle East & Africa at BeatRoute; and Charity Njanji, Team Lead Consultant for Regalite Communications. 

 

The 2025 Business Review Conference is also being held in Bulawayo. This takes place on 28 February at the Bulawayo Rainbow Hotel. 

 

You can find out more about the events here and here.  

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.