
Volkswagen Group Africa continues creative partnership with Ogilvy
Ogilvy presented a “unique partner model” during an 11-month pitch process involving 15-plus agencies and multiple rounds of presentations.
A.M.C. MEMBER NEWS
By our African Marketing Confederation News Team | 2025
The Marketers Association of Zimbabwe (MAZ) is set to host its highly anticipated 2025 Business Review Conference on Thursday, 20 February at the prestigious Hyatt Regency, Harare (formerly The Meikles).
This event will bring together industry leaders, marketing professionals, and decision-makers for an in-depth discussion on the trends and challenges that will shape Zimbabwe’s business environment in 2025.
Photo by Katrien Grevendonck from Pexels
Under the theme ‘Shifting Paradigms in 2025’, the conference will explore key economic, media, advertising, and marketing landscapes, providing valuable insights for businesses looking to adapt and thrive in the coming year.
The 2025 Business Review Conference will feature a series of panel discussions on critical areas that are expected to shape the business world in 2025. It opens with an analysis of the 2025 Economic Outlook, where experts will analyse the expected economic conditions, key challenges, and emerging opportunities for businesses in Zimbabwe.
Examine how companies can respond
Following this, the 2025 Business Landscape and Marketing Responses session will examine how companies can respond to these economic shifts through innovative marketing strategies and business practices. These main sessions are designed to equip attendees with the knowledge they need to succeed in an evolving marketplace.
In addition to these major sessions, the conference will also feature specialised panel discussions on key industry topics – including the 2025 Media Landscape, 2025 Advertising Landscape, 2025 Marketing Landscape, and 2025 Events and Exhibitions Landscape.
Each panel will be led by experts in the respective fields, providing attendees with a deep understanding of how these sectors are expected to evolve in 2025. The insights shared during these sessions will help businesses develop strategies to navigate the shifting dynamics within the media, advertising, marketing, and events industries.
Among the presenters and panellists are economist Persistence Gwanyanya, CEO of Bullion Group International and a member of the RBZ Monetary Policy Committee; Rohit Alagh, Director, Sales & Strategy for APAC, Middle East & Africa at BeatRoute; and Charity Njanji, Team Lead Consultant for Regalite Communications.
The 2025 Business Review Conference is also being held in Bulawayo. This takes place on 28 February at the Bulawayo Rainbow Hotel.
Ogilvy presented a “unique partner model” during an 11-month pitch process involving 15-plus agencies and multiple rounds of presentations.
Nigeria reportedly has less than 4% of its cold chain capacity requirement. Much of Africa faces a similar challenge.
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
As African commercial aviation expands, Marketing 5.0 has a vital role to play in enhancing operational efficiencies and customer service.
Researchers find that the location of sales interactions may be just as important as crafting a clever sales pitch.
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
Travel industry marketers and content creators now have data-backed info on how to act, express emotion, or place products in a video.
Strong and varied speaker lineup explores into this year’s theme of ‘Resilience and Growth Through Sustainable Marketing’.
Formula milk companies must ‘stop presenting incomplete scientific evidence and inferring unsupported health outcomes’ say WHO and UNICEF.
Experienced marketer moves up from her previous position as Head of Brand and Communications for the company.
Annual CMO Breakfast in Kampala hears that achieving success in the boardroom requires depth and an understanding of your ‘kingdom’.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.