A.M.C. MEMBER NEWS

African marketers discuss taking back control of the narrative

By our African Marketing Confederation News Team | 2026

In the age of digital and AI, Africa must produce and structure its own narratives, emphasises gathering of Francophone marketers.

Leading members of Le Club Marketing Avis+, the newest member body of the African Marketing Confederation, met recently to discuss a key topic pertinent to all marketers on the continent: ‘Why African Brands Need to Take Back Control of Their Narrative’.

 

The after-work gathering was also attended by members of the UM6P – Story School, a specialised branch of the Mohammed VI Polytechnic University headquartered in Morocco.

Some of the marketers who attended the recent gathering

Some of the marketers who attended the recent gathering

All of those present were of the strong conviction that brands without a clear narrative let others do the talking for them – a clearly untenable and brand-damaging scenario.

 

Among the key points that came out of the lively discussion were:

  • The brand story is not decorative storytelling, but a strategic lever.
  • A strong brand is based on a shared, aligned and embodied narrative.
  • In the age of digital and AI, Africa must produce and structure its own narratives.
  • The question is no longer what to say, but who tells our brand story – and why.

 

“This meeting confirmed the role of the Avis+ Marketing Club as a space for reflection, connections and pan-African influence,” the club comments in a social media post.

 

Marketing leaders from French-speaking countries

 

Le Club Marketing Avis+ is a club comprising around 500 marketing leaders from French-speaking countries such as Benin, Burkina Faso, Côte d’Ivoire, Senegal, Togo, DRC, Cameroon and Equatorial Guinea.

 

It became a member of the African Marketing Confederation in November 2025. The activities of Le Club Marketing Avis+ include a conference and an awards event. It also has its own one-year certification programme for leaders.

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Jason Lottering
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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.