African Marketing Confederation News Team

Experiential marketing

Nigerian agency boss discusses the need to see beyond the the experiential marketing space in ‘the age of the new normal’.

Targeted ads power much of the web. Their effectiveness has driven advertisers away from many traditional forms of media.

Referral programmes are not new, but they never really worked that well in the analogue world. Digitisation provides new opportunities.

The forum’s central –‘Believe in SA: Reflect, Rebuild, and Reassure’ – happens at an important juncture in the country’s economic recovery.

Increasingly, business success is linked to apps and services companies don’t own, says Andy MacMillan of human insight company UserTesting.

Users can search for local businesses within the app for the first time, as Facebook looks to further monetise its investment.

Woolworths South Africa’s W-brand scoops seven wins in the international Salute to Excellence Awards

Social media is becoming an increasingly important source of customers for online sellers, a recent international study finds.

Ray-Ban Stories let you wear the social media platform on your face. But the question is: would you really want to?

Pick n Pay Smart Shopper has re-gained its position as the most used loyalty programme among SA shoppers