African Marketing Confederation News Team

Business outsourcing

Of the three top countries for outsourcing business processes such as call centres and content creation, two are in Africa.

New study gives an overview of the ever-decreasing average time that consumers spent reading an email between 2011 and 2021.

Around 80% of customers say they are willing to pay more for a better experience. Can ‘loyalty’ practitioners leverage this?

Eclipse Communications Mauritius launches media monitoring service for its clients based on the Indian Ocean island.

International agency Dentsu introduces a gaming solution for advertisers and marketers as interest in takes off.

Telling the story of your brand to reflect its value in a fascinating manner. That’s PR storytelling.

Nielsen study gives a worldwide overview of customer experiences when shopping online and in-store, with online a clear winner during Covid.

The entire top 10 brands hailed from SA, with the most prominent sectors being banking, telecoms and insurance.

‘Be realistic, but proactive’ is the advice from experts as African retailers gear up for the big day (or longer).

Global research giant Nielsen has revealed plans to launch an industry-wide Impressions-First Initiative next year.