Researchers discover how a hotel’s pricing structure and the online reviews it receives can impact consumers’ booking decisions.
Analyse online user reviews of your business and of your competitors Read More »
Given the increasing extent of expectations being placed on them, marketers must also keep upskilling, conference hears.
Common standards needed for fragmented global marketing profession Read More »
Understanding emotional engagement to adverts is becoming a more important metric to advertisers, media house says.
Neuro-research product claims to be a radio advertising ‘gamechanger’ Read More »
‘Seasoned communications professional’ joins Eclipse PR after holding various positions at agencies, corporates and public sector bodies.
Communications agency appoints Kgomotso Moalusi as managing partner Read More »
2023 AMC Conference hears multiple calls for marketers to collaborate with the AU to build a more enticing Brand Africa proposition.
‘Candid conversations’ to reduce obstacles to African tourism growth Read More »
Include local words, humour, clothing, cooking styles and even cooking utensils in campaigns to resonate with consumers, conference told.
Marketing campaigns that do not acknowledge local culture will fail Read More »
Outdoor Network installs its own alternative power supply to keep high-visibility sites running when South Africa’s lights go out.
DOOH company acts to keep its billboards operating during power crisis Read More »
Nigerian-born Alex Okosi moves from EMEA role with YouTube to assume new Africa-wide position with search engine giant.
Google appoints a new managing director for its Africa region Read More »
Conference is told marketing must be indispensable to the business and show value. Marketers cannot wait to be told what to do.
Marketers can be the glue embracing tech and driving change in Africa Read More »
Kantar study says consumers prefer Amazon as an advertising platform, but marketers think YouTube is the way to go.
Global marketers prioritising YouTube as an advertising platform Read More »
