African Marketing Confederation News Team – African Marketing Confederation

Excitement as AMC’s second annual conference gets underway in Uganda

Pan-African marketers gather to hear stellar speaker lineup discuss continent’s still largely untapped opportunities.

Rollout of 25 service stations in rural communities will help local businesses, and improve banking and pharmacy access for residents.

Share content of value, put clients front and centre, and revisit which metrics matter on social media, says expert.

More than 90% of South African consumers in study believe good products and services cannot trump customer service excellence.

New logo and packaging design, a pop-up New York City diner, increased content marketing, and new commercials are all part of the fun.

Company’s ability to meet evolving consumer preferences and stay ahead of trends has been a driving force behind its continued brand growth.

Gaming – which some experts say commands greater consumer attention than social media and TV combined – holds promise for African marketers.

Metric goes beyond the transactional, to ‘having a shared perspective of the world and an understanding of the true value the brand provides’.

Papa John’s, which already operates in more than 5,500 outlets in 60 countries, now has Kenya and Uganda in its sights.

Wars. Inflation. Infrastructure failure. In spite of difficult times, consumers are making a conscious decision to choose ‘Joy’.