Consumer must feel that buying the product will somehow elevate them so that they sit more squarely alongside the influencer they follow.
How the ‘benign envy’ of influencers can drive online purchases Read More »
What are the key things that people consider before buying online? Researchers find that the computer mouse holds important clues.
How do consumers make online shopping choices? The mouse tells all Read More »
Bon Marché has typically confined itself to the affluent suburbs of Zimbabwe’s capital. Now it has opened in Marondera in Mashonaland East,
Zimbabwe’s Bon Marché spreads its premium-brand wings outside Harare Read More »
As rugby fans liken the SA national team’s alternative kit to the Checkers Sixty60 e-commerce platform, the brand seizes the opportunity.
Rugby kit debate creates a marketing opportunity for grocery brand Read More »
Sports apparel company renews an old partnership with Newcastle United as it further cements its presence in top soccer competitions.
Adidas signs a kit deal with English Premier League up-and-comers Read More »
Interactive Advertising Bureau study finds internet advertising has reached a new high of 34% of the overall SA advertising market.
Good growth continues in South Africa’s digital advertising industry Read More »
Toyota marketing veteran takes over the reins as the automobile industry gets to grips with a range of new challenges.
Auto giant Ford appoints a new global Chief Marketing Officer Read More »
By excluding innovative platforms and the content that circulates on them, B2B marketers could be missing out on opportunities.
Are B2B and TikTok perhaps more compatible than marketers expected? Read More »
B2C e-commerce on the continent is facing headwinds. But the fast-emerging B2B digital retail platforms may have a bright future.
Proliferation of B2B platforms will boost informal retail in Africa Read More »
Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Insights and in-depth knowledge for African marketing professionals Read More »
