African Marketing Confederation News Team

Real global advertising spend will likely only rise by 2.5% next year

Dentsu says big events like the Euro 2024 soccer finals and US presidential election will help to push up spending.

Look for transparency, check results of previous projects, and request an air-tight scope of partnership, advises industry expert.

AMC’s range of Short Courses is designed to complement the study and career-growth initiatives offered by our member countries.

More people also took advantage of deals to buy everyday items, rather than spending on big-ticket luxury goods.

Bath and body well-being brand creates a 3m-high candle and lights it in a busy Christmas shopping precinct to encourage people to ‘reset’.

Data from 2008 recession indicates that, in another recession, the amount spent on higher-priced Fair Trade goods may actually increase.

Interbrand study says lack of growth mindset, weaker brand leadership and poor forecasting are among the key reasons.

Tlali Taoana has experience in strategy, marketing and executive roles, and will expand the capabilities of the business.

AMC President flies the flag at the World Marketing Forum in Thailand, then welcomes Tunisia as the confederation’s 11th member.

It doesn’t always pay to advertise online. Consumers tend to view sponsored listings with suspicion and prefer to click on organic listings.