Ezra Munene Ndolo to play a fundamental role in driving growth as company aims to further enhance its digital and media capabilities.
Dentsu Tanzania announces appointment of Integrated Client Director Read More »
Study emphasises that people who feel a business is unresponsive to them will complain, disengage and create negative word-of-mouth.
Customers who feel ‘powerless’ will disengage with that company Read More »
Dutch study finds that supermarkets can help prevent food wastage through the design of clever promotional campaigns.
Retailer price promotions reduce food wastage by increase waste awareness Read More »
The campaign theme for this year’s awards, marking the 45th time it has been held, is ‘Blood, Sweat and Tears’.
Loeries 2023 theme recognises tough times in brand comms. industry Read More »
The new identity debuts in Africa next year and ‘pays homage to the brand’s rich heritage while taking a big leap toward the future’.
Soft drink brand Pepsi unveils its new logo and visual identity Read More »
There is a rise in demand for clothing adapted to the needs of disabled consumers. But online retailers must give the process more thought.
New study shapes understanding of adaptive clothing customer needs Read More »
Marketers must base their strategy decisions on digital facts, not commonly held beliefs. Here are a few such myths that have been debunked.
Some of the top digital myths you should definitely stop believing Read More »
Podcasting guru Jon Savage to discuss whether podcasts are the ‘comeback kid in marketing’s rock ‘n roll band?’
Podcasting under the spotlight at inaugural IMM Friday FlashTalk Read More »
While some legislators want a complete ban on TikTok due to spying concerns, US marketers want to spend more on the platform.
Despite security concerns, marketers still bullish about TikTok Read More »
Utah is the first state to heavily curb minors’ access to social media, but others may follow with even stricter laws.
US state enacts tough laws to restrict social media use by minors Read More »
