African Marketing Confederation News Team – African Marketing Confederation

Corporate Governance

UK business amends its constitution to allow Nature the same voting rights as any other company director on corporate decision-making.

IMM Fridays breakfast event hears how the rapid growth of online research techniques is changing the face of consumer insight in Africa.

Consignment of batteries to Ghana may pave the way for more deals as new pilot phase aims to kick-start slow implementation of AfCFTA.

Strategic Marketing for Africa has spoken to local industry players as they prepare for the eventual loss of third-party data on Google Chrome.

Forget value propositions, messaging hierarchies and rigid content strategies. You’ll get bogged down and miss what TikTok is all about: Fun!

Issue 3 2022 of Strategic Marketing for Africa is now available and makes for insightful and compelling reading for marketing professionals.

Campaign shows Carte Blanche anchor ‘getting down and funky’ in a cool bar to promote South African Breweries’ popular beer brand.

Brandalism group aims to embarrass airlines and wants advertising agency employees to refuse to do work for high-carbon clients.

Time is right to adopt a modern and contemporary new look as the brand embarks on the most exciting chapter in its history, CEO says.

Food-delivery customers tell researchers how businesses can save day and rebuild trust after failures in service.