African Marketing Confederation News Team – African Marketing Confederation

Consumer Privacy

Regulator says the platform ‘may have’ processed children’s data without consent and also contravened other UK privacy legislation.

But don’t panic as November is traditionally the best month for installs and sales across most markets because of Black Friday.

Full-service agency Avatar will assist with commercial and B2B marketing, products comms, influencer relations, events and media buying.

Koo Govender’s “priority will be to drive impact for the agency’s clients by helping them win in a platform world”, company says.

Unique circumstances mean that African-based businesses still frequently still lag their international competitors in CX, study finds.

Online shopping’s share of the total retail pie will continue to rise and should comprise a quarter of all retail sales by 2027, says study.

Elevating Media Measurement and Evaluation in a Resilient Africa will be the theme of Pamro’s 2022 event being staged in Cape Town.

South African retail giant believes the standard-size shopping bags it has been using disadvantaged customers travelling on public transport.

Regional management appointment announced, as well as new media director role in company’s Zambian office.

With consumers increasingly expecting advertisers to push for enhanced sustainability, it’s clear the two forces must find common ground.