African Marketing Confederation News Team – African Marketing Confederation

Advertising

New advertising rules are meant to protect children and other vulnerable groups from the growth in marketing by sports-betting companies.

With the growth of connected devices, almost 41% of global sports fans now stream live sports through digital platforms.

African digital commerce is generating only $180-billion, meaning there is room for growth – particularly as mobile tech becomes more available.

Stolichnaya Vodka, which is not based in Russia, is to be called Stoli in future as it seeks to distance itself from a consumer backlash.

Close to half of execs reported that customers find their payment technology hard to use, while 40% said reporting and analysis is disjointed.

Is this a new dawn for the media measurement industry, where traditional TV measurement is being challenged by new consumer viewing habits?

Informal channels account for between 40% and 90% of total food sales in most countries in the region, international market researcher says.

CMO Survey finds less than half of senior marketers think their companies will make short-term financial sacrifices for the environment.

Brand campaign to reduce plastic pollution in Mexico’s coastal waters is now being extended to countries around the world.

Researchers say their study can help marketing practitioners identify non-traditional branding opportunities that will benefit both parties.